Common all Versions - GfK MRI

APPAREL Page 40
AMOUNT SPENT
ATHLETIC SHOES
Pairs
IN TOTAL IN THE
purchased
LAST 12 MONTHS:
in last 12 Under $50- $75-
530 months $50 $74 $149 $150 +
Aerobic/Fitness shoes. .. 01 02
Baseball/Softball shoes. . 03 04
Basketball shoes........ 05 06
Boat/Deck shoes........ 07 08
Bowling shoes.......... 09 10
Cross Training shoes. ... 11 12
Golf shoes............. 13 14
Hiking/Backpacking boots. 15 16
Rock Climbing shoes. . . . 17 18
Running/Jogging shoes. . 19 20
Soccer shoes .. . . . . . . . . 21 22
Sports Sandals.. . . . . . . . 23 24
Tennis shoes........... 25 26
Walking shoes.......... 27 28
Weight Lifting/Training shoes 29 30
1 2 3 4
BRANDS PURCHASED LAST 12 MONTHS:
531-0 532-0
Adidas ................. 1 Merrell ................. 1
Airwalk ................. 2 New Balance ............ 2
Asics. .................. 3 Nike ................... 3
Avia ................... 4 Puma .................. 4
Brooks ................. 5 Reebok. ................ 5
AMOUNT SPENT
SHOES
Pairs
IN TOTAL IN THE
purchased
LAST 12 MONTHS:
in last 12 Under $50- $100-
529 months $50 $99 $249 $250 +
Canvas .. . . . . . . . . . . . . . 01 02
Casual/Leisure .. . . . . . . . 03 04
Dress Boots. .......... 05 06
Dress Shoes.. . . . . . . . . . 07 08
Sandals............... 09 10
Slippers............... 11 12
Western Boots. ........ 13 14
Work Boots............ 15 16
Other Work Shoes. ..... 17 18
Other................. 19 20
1 2 3 4
BRANDS PURCHASED LAST 12 MONTHS:
62A-0
Aerosoles ............ 1
Allen-Edmonds. ....... 2
Børn ................ 3
Coach. .............. 4
Cole Haan ........... 5
Crocs ............... 6
Keen ................ 7
Kenneth Cole ......... 8
Michelle K. ........... 9
Naturalizer ........... 0
62B-0
Nina .................... 1
Nine West ................ 2
Rockport ................. 3
Skechers. ................ 4
Sperry. .................. 5
Steve Madden. ............ 6
UGG .................... 7
Other. ................... 8
Converse ............... 6 Rockport ............... 6
Easy Spirit .............. 7 Saucony ................ 7
Fila .................... 8 Skechers ............... 8
Jordan ................. 9 Timberland. ............. 9
Keds ................... 0 Vans ................... 0
K-Swiss ................ X
LA Gear ................ Y
Wolverine ............... X
Other .................. Y
Please indicate how much you AGREE or DISAGREE with each of
DISAGREE
AGREE
FASHION &
STYLE ATTITUDES the following statements by checking the box that comes closest
62C Completely Somewhat Somewhat Completely
to how you feel.
1 2 3 4
1. Being able to customize an item makes me more willing to purchase it. ............................. 01
2. Comfort is one of the most important factors when selecting fashion products to purchase. ............. 02
3. I prefer fashion that is classic and timeless as opposed to trendy. ................................. 03
4. I rely on magazines to keep me up to date on fashion. .......................................... 04
5. I am loyal to only a few fashion brands and stick with them. ...................................... 05
6. I only buy shoes and clothing when I have to replace something. .................................. 06
7. I often spend more money than I expected to on my fashion purchases. ............................ 07
8. When buying fashion products, the overall look is more important than the brand. ..................... 08
9. When I find a haircut that suits me, I stick with it. .............................................. 09
10. I follow a strict skin-care routine. ........................................................... 10
11. I am content with my appearance. .......................................................... 11
12. I must admit I wear designer brands partially to impress other people. ............................. 12
13. When a celebrity designs a product, I am more likely to buy it. ................................... 13
14. I consider my fashion style to be trendy. ..................................................... 14
15. I often use natural or organic beauty products. ................................................ 15
16. I buy new clothes at the beginning of each season. ............................................ 16
17. I only spend what I budget on fashion items. ................................................. 17
18. I often try different ways to style my hair. .................................................... 18
19. I love to mix and match high and low end designers when putting together an outfit. .................. 19
20. I’ll buy trendy clothes even if they’re not the highest quality. ...................................... 20
21. I am more likely to buy a brand that I know supports a charity. ................................... 21
22. You can tell a lot about a person by the clothes they wear. ....................................... 22
23. Clothes made by fashion designers are more appealing. ........................................ 23
24. I’m willing to use the Internet to shop for fashion products. ....................................... 24
25. I generally wear sunscreen. ............................................................... 25
26. I prefer to shop for fashion products on my own, rather than with friends. . ........................... 26
27. I dress more to please myself than to please others. ............................................ 27
28. I would consider having a cosmetic surgery or procedure to improve my appearance. .................. 28