Common all Versions - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

Page 79 YOUR OPINION We are interested in your attitude about a number of issues. There are no right or wrong answers. Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. FOOD DISAGREE AGREE 69R Completely Somewhat Somewhat Completely 1 2 3 4 1. I try to eat healthy these days and pay attention to my nutrition. ................................... 01 2. I rarely eat frozen dinners ................................................................. 02 3. I typically celebrate special occasions at restaurants ............................................ 03 4. During a given week, I cook meals frequently ................................................. 04 5. If a food item is on sale, I buy multiple units to stock up .......................................... 05 6. Often, I eat my meals on the run ........................................................... 06 7. I rely on product labels to help me make decisions when food shopping. ............................ 07 8. I try to eat a healthy breakfast every day ..................................................... 08 9. I only buy food items that are name-brand, not generic brands .................................... 09 10. I evaluate the nutrition of menu items when ordering at a restaurant. ............................... 10 11. When I find a food product I like, I typically recommend it to people I know .. ......................... 11 12. I don’t allow junk food in my home .......................................................... 12 13. When I find a restaurant I like, I stick with it. .................................................. 13 14. Frozen dinners are a convenient alternative for a meal .......................................... 14 15. Eating at a fast food restaurant is fun. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 16. If generic brands are on sale, I will purchase them over my normal name-brand ...................... 16 17. I don’t have very much interest in cooking .................................................... 17 18. I try to buy foods that are grown or produced locally (in the region where I live).. ...................... 18 19. I enjoy trying different types of food ......................................................... 19 20. I indulge my cravings for sweets ............................................................ 20 21. Fast food is junk food. ................................................................... 21 22. People often ask my advice when it comes to food ............................................. 22 23. I prefer picking up quick meals to cooking meals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 24. I’m fine with eating at a restaurant by myself. ................................................. 24 25. I don’t pay much attention to my intake of fat .................................................. 25 26. Dinners in my home are usually planned ahead of time. ......................................... 26 27. I only eat fast food when I’m in a rush ....................................................... 27 28. I prefer cooking with fresh food rather than canned or frozen. ..................................... 28 29. I’m a creature of habit, and stick to the food I know I like ......................................... 29 30. I let my children make their own decisions when ordering at a restaurant. ........................... 30 31. I regularly eat organic foods . .............................................................. 31 DISAGREE AGREE FINANCE 69J Completely Somewhat Somewhat Completely 1 2 3 4 1. I regularly read financial news or financial publications .......................................... 01 2. I hate to borrow money; I would much rather save up in advance of a purchase ....................... 02 3. My parents tend/tended to be savers ........................................................ 03 4. I would be happy to use the Internet to carry out day to day banking transactions ..................... 04 5. I often take the opportunity to discuss my knowledge of financial products or services with others ........ 05 6. I always know broadly how much is in my bank account at any one time. ............................ 06 7. There are one or two financial institutions that I always turn to first ................................. 07 8. It is better for me to put my money in a low-risk investment, even if the return may not be as great ........ 08 9. The way I deal with my finances reflects how my parents dealt with theirs ........................... 09 10. When I find a financial product or service that I like, I typically recommend it to people I know. ........... 10 11. You are better off having what you want now as you never know what tomorrow brings ................. 11 12. I like to take risks when investing for the chance of a high return. .................................. 12 13. I enjoy learning about financial products or services from others. .................................. 13 14. I only save for a specific purpose ........................................................... 14 15. Borrowing money makes me feel uncomfortable ............................................... 15 16. People often ask my advice when it comes to financial matters. ................................... 16 17. I hate having to go to the branch of my bank or savings institution ................................. 17 18. I find the ups and downs of the financial markets exciting ........................................ 18 19. I often ask the advice of others when it comes to financial products or services ...................... 19 20. I’m happy to use the phone to carry out day to day banking transactions ............................ 20 21. Investing in the stock market is too risky for me ................................................ 21 22. The economy has a direct effect on my spending habits.. ........................................ 22 23. I feel overwhelmed by financial burdens. ..................................................... 23
YOUR OPINION Page 80 We are interested in your attitude about a number of issues. There are no right or wrong answers. Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. internet/online DISAGREE AGREE 69S Completely Somewhat Somewhat Completely 1 2 3 4 1. The Internet is a great way to gather information on products/services I’m considering purchasing ........ 01 2. The Internet is a great way to actually buy products ............................................ 02 3. The Internet has allowed me to learn things I probably wouldn’t have learned otherwise ................ 03 4. The Internet is a great way to communicate with family/friends .................................... 04 5. The Internet is a main source of entertainment for me. .......................................... 05 6. I would feel disconnected without the Internet ................................................. 06 7. Going online is one of my favorite things to do with my free time .................................. 07 8. The Internet is a good thing, but I worry that too much technology can be a bad thing .................. 08 9. Instant messenger keeps me in touch with my friends ........................................... 09 10. The Internet is a good way to meet new people ................................................ 10 11. The Internet has little impact on my daily life .................................................. 11 TECHNOLOGY DISAGREE AGREE 69W Completely Somewhat Somewhat Completely 1 2 3 4 1. I enjoy reading about new technology products ................................................ 01 2. I’m willing to pay more for top quality electronics ............................................... 02 3. I often take the opportunity to discuss my knowledge of technology or electronic products with others . .... 03 4. Computers are too confusing to be of much use to me .......................................... 04 5. I give others advice when they are looking to buy technology or electronic products . . . . . . . . . . . . . . . . . . . 05 6. Computers can be a good source of entertainment ............................................. 06 7. I’m fascinated by new technology ........................................................... 07 8. I enjoy learning about technology or electronic products from others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08 9. Technology helps make my life more organized ................................................ 09 10. Before buying electronics, I do as much research as possible ..................................... 10 11. Technology has little impact on my daily life ................................................... 11 12. When I find a technology or electronic product I like, I typically recommend it to people I know ........... 12 13. I am among the first of my friends and colleagues to try new technology products ..................... 13 14. At first, I was nervous about using computers, but now I’m much more comfortable .................... 14 15. I often ask the advice of others when it comes to technology or electronic products .................... 15 16. I like to read reviews before buying technology or electronics ..................................... 16 17. I want others to say “wow” when they see my electronics ...................................... 17 ADVERTISING Here is a list of different places where you might find advertising. We would like to know: a. Have you seen advertising in these places in the last 6 months or in the last 30 days? b. If yes, how much interest do you have in the advertising that appears in these places? A. You Personally B. How much Interest do you have? Have seen in Have seen in 699 last 6 months last 30 days Considerable Interest Some Interest Not Much Interest Billboards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01 Ads on buses/trains.. ............................. 02 Ads at bus stops or train stations. ................... 03 Ads inside taxis. ................................. 04 Ads on top of taxis.. .............................. 05 Ads on phone booths . ........................... 06 Ads at sports or entertainment events. ............... 07 Ads on elevators. . ............................... 08 Ads on postcards.. ............................... 09 Ads sent to a cell phone or other mobile device. ........ 10 Ads at the movies. ............................... 11 Ads in stores (not video ads) ....................... 12 Video Ads in stores .............................. 13 Video Ads in shopping malls ....................... 14 Video Ads in bars/pubs ........................... 15 Video Ads in restaurants .......................... 16 Video Ads in gyms/health clubs ..................... 17 Video Ads in medical offices ....................... 18 Video Ads in airports ............................. 19 Infomercials .................................... 20 Offers or Ads sent to your home by mail .............. 21 Product placement in video games .................. 22 Product placement in TV shows. .................... 23 Product placement in movies. ...................... 24 1 2 3 4 5
Page 1 and 2: WAVE 62 This booklet highlights the
Page 3 and 4: SC19 SC19 PREMIUM CABLE CHANNELS (S
Page 5 and 6: SC25C&D (IF “YES” IN Q. 45D OR
Page 7 and 8: SC28A-C (IF “YES” IN Q. 45D, AS
Page 9 and 10: SC42 (SHOW CARD 42) 90. What is the
Page 11 and 12: Page 9 HEALTH AND BEAUTY AIDS SANIT
Page 13 and 14: PERSONAL CARE, DIET AND BODY CARE P
Page 15 and 16: Page 17 PRESCRIPTION DRUGS/HEALTH A
Page 17 and 18: Page 19 CANDY CANDY (Regular or Kin
Page 19 and 20: BEVERAGES Page 22 IMPORTED DINNER/
Page 21 and 22: Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 23 and 24: DOMESTIC TRAVEL Page 34 Have you pe
Page 25 and 26: FINANCIAL & INSURANCE Page 38 LIFE
Page 27 and 28: APPAREL Page 40 AMOUNT SPENT ATHLET
Page 29 and 30: Page 45 HOME IMPROVEMENTS & REMODEL
Page 31 and 32: VIDEO GAMES, MUSIC & OTHER AUDIO, B
Page 33 and 34: SPORTS EQUIPMENT/CLUBS/POLITICAL OU
Page 35 and 36: cellular/mobile PHONES Page 54 CELL
Page 37 and 38: YELLOW PAGES, overnight delivery, N
Page 39 and 40: PERSONAL VALUES Page 76 PERSONAL VA
Page 41: YOUR OPINION Page 78 We are interes
Page 45 and 46: Page 91 FOOD NATURAL OR IMPORTED CH
Page 47 and 48: FOOD Page 96 Your Household: FROZEN
Page 49 and 50: FOOD/GROCERY SHOPPING Page 102 INST

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