Common all Versions - GfK MRI

FOOD/GROCERY SHOPPING
Page 102
INSTANT OR
FREEZE-DRIED
COFFEE
Your Household:
Used in Cups or
last 6 glasses/
months average day
876
TOTAL: ................ 00
TYPES:
Freeze-Dried ........... 01
Instant Powdered/Buds ... 02
BRANDS:
Folgers Crystals (Regular) . 03
Folgers Crystals (Decaf) .. 04
Folgers Singles. ......... 05
Maxwell House Coffee
Singles .............. 06
Maxwell House (Regular). . 07
Maxwell House (Decaf) ... 08
Nescafé Classic ......... 09
Nescafé Taster’s Choice
(Regular). ............ 10
Nescafé Taster’s Choice
(Decaf) .............. 11
Sanka ................. 12
Store’s Own Brand ....... 13
999
OTHER (Write In)
FLAVORED INSTANT
COFFEE
Your Household:
Used in Cups or
last 6 glasses/
months last 7 days
877
TOTAL: ................ 00
TYPES:
Decaffeinated ........... 01
Regular. ............... 02
Sugar Free ............. 03
Fat Free ............... 04
BRANDS:
Folgers Cappuccino ...... 05
General Foods International Coffees:
Café Vienna .......... 06
French Vanilla Café. .... 07
French Vanilla Decaf. ... 08
Hazelnut Belgian Café .. 09
Suisse Mocha ......... 10
Other. ............... 11
Hills Bros. Cappuccino .... 12
Nescafé Taster’s Choice. .. 13
999
OTHER (Write In)
ORGANIC FOODS
Your Household:
Used in last
6 months
990-0
TOTAL: ................... 1
ORGANIC FOODS:
Baby Food ............... 2
Bread ................... 3
Breakfast Cereals. ......... 4
Cheese. ................. 5
Chocolate ................ 6
Coffee. .................. 7
Fish/Seafood .............. 8
Frozen Foods ............. 9
Granola ................. 0
Ice Cream. ............... X
Meat ....................
Y
991-0
Pasta ................... 1
Peanut Butter ............. 2
Poultry .................. 3
Soup. ................... 4
Spaghetti/Pasta Sauce. ..... 5
Tea ..................... 6
__________________________ 7
OTHER (Write In)
FOOD PREPARED
FROM SCRATCH
Your Household:
Made in Times/
last 6 last 30
months days
879
TOTAL: ................ 00
FOODS:
Baby Food ............. 01
Biscuits. ............... 02
Bread ................. 03
Cake. ................. 04
Candy. ................ 05
Chili .................. 06
Cookies ............... 07
Dips .................. 08
Frosting ............... 09
Gravies. ............... 10
Ice Cream. ............. 11
Jambalaya ............. 12
Jams. ................. 13
Jellies ................. 14
Macaroni Salad ......... 15
Pancakes .............. 16
Pasta ................. 17
Pies .................. 18
Pizza ................. 19
Potato Salad. ........... 20
Salad Dressing. ......... 21
Soup. ................. 22
Spaghetti Sauce. ........ 23
Stew .................. 24
Tomato Sauce .......... 25
Other Sauces ........... 26
Tuna Casserole ......... 27
Waffles . . . . . . . . . . . . . . . . . 28
999
OTHER (Write In)
MICROWAVE USAGE
Your Household:
Used in Times/
last 6 last 7
months days
880
TOTAL: ................ 00
For Which Meal(s):
Breakfast .............. 01
Lunch ................. 02
Dinner. ................ 03
Snack ................ 04
REASON:
Cook. ................. 05
Defrost/Thaw ........... 06
Reheat leftovers ......... 07
TYPES OF FOOD:
Baking Mixes ........... 08
Food prepared from scratch 09
Fresh vegetables ........ 10
Frozen breakfast foods. ... 11
Frozen desserts . . . . . . . . . . 12
Frozen dinner/dinner
entrees .............. 13
Frozen side dishes ....... 14
Pasta ................. 15
Popcorn ............... 16
Shelf Stable (Non-
Refrigerated). ......... 17
Soup. ................. 18
Take-out food ........... 19
999
OTHER (Write In)
PRODUCT SAMPLES
987-0
In the last 6 months, have you used a product
sample?
Yes ........................... 1
If yes, how did you obtain the product
sample(s) you used?
Delivered in the mail. ............. 2
Included with the newspaper ....... 3
Obtained in-store ................ 4
Other ......................... 5
In the last 6 months, have you purchased a
product after using its sample?
Yes ........................... 6
GROCERY
SHOPPING
How often do you go
grocery shopping
in an average week?
Number of trips _______________881-0
In the past week, what day(s) did you shop for
groceries?
882-0
Sunday ............... 1
Monday. .............. 2
Tuesday .............. 3
Wednesday. ........... 4
Thursday. ............. 5
Friday ................ 6
Saturday. ............. 7
Distance from your home to the store where
you most frequently shop for groceries:
Less than 1 mile ........ 8
1–2 miles ............. 9
3–5 miles ............. 0
6–10 miles ............ X
11+ miles ............. Y
Time of day you usually shop for groceries
(Check one): 883-0
Morning .............. 1
Afternoon ............. 2
Evening .............. 3
Various Times. ......... 4
Do you prepare a written grocery shopping
list in advance? 884-0
Always ............... 1
Sometimes ............ 2
Never ................ 3
In the past 30 days, have you purchased 989-0
groceries over the Internet/online? Yes 1
In the past 30 days, did you use a 997-0
grocery store loyalty card? Yes 1
CENTS OFF
COUPONS
Your Household:
Used in Times
last 12 used/last
months 3 months
885
TOTAL: ................ 00
Where redeemed:
Discount Store .......... 01
Drug Store ............. 02
Grocery Store/Supermarket . 03
Other ................. 999
Received or clipped from: 886-0
Handed out by person in store ...... 1
In or on packages. ............... 2
Magazine ...................... 3
Mail. .......................... 4
Sunday newspaper/inserts ........ 5
Weekday newspaper/inserts ........ 6
In-store circulars .................. 7
Instant coupon machine/Shelf coupons 8
Preferred customer/loyalty card ..... 9
Coupons at register .............. 0
Internet or E-mail ................ X
Use coupons to: 887-0
Save as much money as I can ...... 1
Save on brands I use now ......... 2
Try new products ................ 3
Other ......................... 4
Types of products used for:
Beverages ..................... 5
Cleaning products ............... 6
Cosmetics ..................... 7
Food products .................. 8
Tobacco ....................... 9
Toiletry items ................... 0
Other ......................... X
Total number of coupons used, last
30 days: 994-0
(Write in number)