Common all Versions - GfK MRI

cellular/mobile PHONES
Page 54
CELLULAR/
MOBILE PHONES/
SMARTPHONES
You Personally: 705-0
Have a working cellular/mobile phone. ... M 1
Purchased/obtained last 12 months ..... M 2
Working cell phones
you personally:
Use most Other working
often cell phone(s)
709 (choose one)
Handset Brands: 1 2
Apple iPhone .......... M M 01
BlackBerry ............ M M 02
Kyocera .............. M M 03
LG .................. M M 04
Motorola. ............. M M 05
Nokia ................ M M 06
Palm. ................ M M 07
Samsung ............. M M 08
Sanyo. ............... M M 09
Sony Ericsson ......... M M 10
T-Mobile .............. M M 11
Other ................ M M 12
Used For:
Business ............. M M 13
Personal. ............. M M 14
Please answer the following questions about the
one cell phone you personally use most often:
Plan Types: 61G-0
Individual Plan ....................... M 1
Family or Shared Plan ................. M 2
Corporate Plan ...................... M 3
Mobile Service Agreement Types:
Monthly Plan with Contract ............. M 4
Monthly Plan with No Contract .......... M 5
Prepaid ............................ M 6
Average Monthly Bill:
$ 1-$24 ............................ M 7
$25-$49 ............................ M 8
$50-$74 ............................ M 9
$75-$99 ............................ M 0
$100-$199 .......................... M X
$200+ ............................. M Y
CELLULAR/
MOBILE PHONES/
SMARTPHONES
(Continued)
Amount spent on cellular phone
purchase, last 12 months: $ 61F-0
(Write in Amount)
Where Purchased: 707-0
Online/Internet. .................... M 1
Electronics Store ................... M 2
Department Store .................. M 3
Discount Store ..................... M 4
Wholesale/Club Store ............... M 5
Carrier-owned Store ................ M 6
Computer Superstore ................ M 7
Other ............................. M 8
Personally
Cell Phone Used last
Has 30 days
708
Communication Features: 1 2
Phone. ................. M M 01
Voicemail ............... M M 02
Email .................. M M 03
Instant Messenger (IM) .... M M 04
Text Messaging .......... M M 05
Picture Messaging ........ M M 06
Walkie-Talkie/“Push-to-Talk”. M M 07
Media Features:
Camera ................ M M 08
FM Radio ............... M M 09
Games ................. M M 10
MP3 Player. ............. M M 11
Video Player. ............ M M 12
Video Recorder .......... M M 13
Web/Internet Access ...... M M 14
Other Features:
Address Book. ........... M M 15
Bluetooth ............... M M 16
Calendar/Organizer ....... M M 17
GPS/Navigation . . . . . . . . . . . M M 18
Keypad (Full Alphabet/
Qwerty) ............ M M 19
View Spreadsheets/
Text Documents . . . . . . . . . M M 20
Create/Edit Spreadsheets/
Text Documents . . . . . . . . . M M 21
Speakerphone ........... M M 22
Voice Activated Dialing. .... M M 23
WiFi ................... M M 24
CELLULAR/
MOBILE PHONES/
SMARTPHONES
(Continued)
Which, if any, of the following things did you
do using your cellular phone in the last 30
days?
62Z-0
Visited a search engine .............. M 1
Visited a website for News ............ M 2
Visited a website for Sports ........... M 3
Visited a website for Weather. ......... M 4
Visited a website for Entertainment
Information ...................... M 5
Visited a website for Financial Information M 6
Visited a website for Maps/Directions ...... M 7
Visited a website for other Local Information . M 8
Visited a Social Networking website ....... M 9
Searched for information about a product. M 0
Visited any other website . . . . . . . . . . . . . . M X
Used Text Messaging to communicate with
friends or family .................. M Y
61H-0
Used Text Messaging to vote in a contest,
make a choice, or give an opinion .... M 1
Looked at an advertisement sent with
Text Message .................... M 2
Used Text Messaging to respond to an
advertisement .................... M 3
Signed up for a Text Message “alert” service M 4
Received a Text Message “alert” ....... M 5
Redeemed a mobile coupon .......... M 6
Watched a video clip ................ M 7
Watched a downloaded or streamed
TV program. ..................... M 8
Watched live television .............. M 9
Watched a full length movie. .......... M 0
Watched other video ................ M X
Listened to a podcast. ............... M Y
61J-0
Listened to music. .................. M 1
Downloaded a song. ................ M 2
Downloaded a ringtone .............. M 3
Downloaded wallpaper. .............. M 4
Downloaded a game ................ M 5
Downloaded an application ........... M 6
Called directory assistance ........... M 7
Please indicate how much you AGREE or DISAGREE with each of
DISAGREE
AGREE
CELLULAR/
the following statements by checking the box that comes closest
MOBILE OPINIONS Completely Somewhat Somewhat Completely
to how you feel.
62H 1 2 3 4
1. I understand how to use most of the features on my cell phone. ................................... 01
2. Having one mobile device that can do everything is very convenient. ............................... 02
3. There are some features on my cell phone I’d like to use, but I don’t know how to use them. ............. 03
4. I just want to use my cell phone to make and receive calls and don’t care about any other features. ....... 04
5. I think of my mobile phone as a source of entertainment. ........................................ 05
6. My cell phone is an extension of my personality. ............................................... 06
7. I enjoy customizing the look and sound of my cell phone. ........................................ 07
8. I would be willing to receive advertisements on my cell phone in exchange for services, like live TV
or Text Messaging.. .................................................................... 08
9. I would be willing to pay a monthly subscription fee to receive live TV on my cell phone. ................ 09
10. I would be willing to receive advertisements on my cell phone in exchange for lower monthly costs. . ...... 10
11. I expect the quality of video on my cell phone to be as good as that on my TV. ....................... 11
12. Advertisements on cell phones are annoying. ................................................. 12
13. I am interested in watching video clips on my cell phone. ........................................ 13
14. I am interested in watching live TV on my cell phone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
15. Text messaging is an important part of my daily life. . ........................................... 15
16. I would use Text Messaging if I knew how to do it. . ............................................. 16
17. I would use Text Messaging more often, if it were easier to type the messages. . ...................... 17
18. I would use Text Messaging more often, if it were less expensive. . ................................. 18
19. I would use the Internet on my cell phone more often, if it were less expensive. ....................... 19
20. I would use the Internet on my cell phone more often, if the websites loaded more easily. ............... 20
21. I would use the Internet on my cell phone more often, if the screen were easier to read. ................ 21