Common all Versions - GfK MRI
Common all Versions - GfK MRI
Common all Versions - GfK MRI
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YELLOW PAGES, overnight delivery, NEWSPAPERS,<br />
batteries, Games, books, PDAs<br />
Page 56<br />
YELLOW PAGES<br />
691<br />
In the past 12 months, have you referred to<br />
the yellow pages when considering the<br />
purchase or use of any of these items or<br />
services?<br />
You person<strong>all</strong>y referred to,<br />
past 12 months:<br />
Paper Internet<br />
yellow yellow<br />
pages pages<br />
1 2<br />
Attorneys ................ 01<br />
Auto — Dealers & Sales .... 02<br />
Auto — Parts & Supplies .... 03<br />
Auto — Repair & Services ... 04<br />
Auto — Other. ............ 05<br />
Banking, Finance & Insurance. 06<br />
Beauty Salons ............ 07<br />
Other Personal Care Services . 08<br />
Carpet Cleaning. .......... 09<br />
Department Stores ......... 10<br />
Doctors, Dentists and Other<br />
Medical Services ........ 11<br />
Education/Schools ......... 12<br />
Electronic Equipment,<br />
Supplies & Services. ...... 13<br />
Florists .................. 14<br />
Home Appliance Repairs .... 15<br />
Home Improvement & Repairs 16<br />
Household Furnishings ..... 17<br />
Jewelers/Jewelry .......... 18<br />
Pizza ................... 19<br />
Pharmacies .............. 20<br />
Plumbers & Electricians. .... 21<br />
Real Estate .............. 22<br />
Restaurants .............. 23<br />
Sports & Leisure Activities<br />
& Equipment ............ 24<br />
Supermarkets/Grocers. ..... 25<br />
Theaters. ................ 26<br />
Travel — Airlines/Airline<br />
Tickets ................ 27<br />
Travel — Hotels/Motels ..... 28<br />
Travel — Other Services .... 29<br />
Other ................... 30<br />
You person<strong>all</strong>y referred in the past 7 days to:<br />
63P-0<br />
Paper yellow pages 1<br />
Internet yellow pages 2<br />
OVERNIGHT<br />
PACKAGES/LETTER<br />
DELIVERY SERVICES<br />
Have you used an overnight package/letter<br />
delivery service in the last 12 months?<br />
Yes 1 No 2 660-0<br />
661<br />
Services Used: Business Personal<br />
DHL .................. 01<br />
Federal Express ......... 02<br />
U.P.S. ................. 03<br />
U.S. Postal Service. ...... 04<br />
Other ................. 05<br />
1 2<br />
PDA/HANDHELD<br />
COMPUTERS<br />
(Not a cell phone)<br />
63Y-0<br />
Do you person<strong>all</strong>y have a Handheld Computer/<br />
Organizer or PDA that is not a cell phone?<br />
Yes 1<br />
NEWSPAPER<br />
READING<br />
Which of these sections do you read or look<br />
at when you read your weekday and Sunday/<br />
weekend newspaper?<br />
63Q<br />
Read in<br />
Read in Sunday/<br />
Weekday Weekend<br />
Newspaper Newspaper<br />
1 2<br />
Main News/Front Page. ..... 01<br />
International/National News. . 02<br />
Local News .............. 03<br />
Business/Finance ......... 04<br />
Classified Advertising ...... 05<br />
Comics. ................. 06<br />
Editorial Page. ............ 07<br />
Entertainment/Lifestyle ..... 08<br />
Fashion ................. 09<br />
Food/Cooking. ............ 10<br />
Health. .................. 11<br />
Home/Home Design/<br />
Furnishings/Gardening. .... 12<br />
Movie Listings & Reviews ... 13<br />
Science & Technology ...... 14<br />
Sports .................. 15<br />
Travel ................... 16<br />
TV Listings ............... 17<br />
Weather ................. 18<br />
Advertisements ........... 19<br />
Circulars/Inserts/Fliers. ..... 20<br />
Which of these actions did you take in the past<br />
30 days, as a result of reading or looking into a<br />
newspaper? (Check <strong>all</strong> that apply.) 650-0<br />
Shopped at an advertised store ......... 1<br />
Purchased an advertised product ........ 2<br />
Requested additional information<br />
on an advertised product ............. 3<br />
Cut out an ad for later reference ......... 4<br />
How useful do you find the advertising in your<br />
newspaper? (Check one in each column.)<br />
Sunday/<br />
Weekday Weekend<br />
Newspaper Newspaper<br />
Usefulness of Advertising:<br />
Very ...................... 5 8<br />
Somewhat ................. 6 9<br />
Not at <strong>all</strong> .................. 7 0<br />
BATTERIES<br />
633<br />
You Person<strong>all</strong>y:<br />
Purchased Number/<br />
in last 6 last 6<br />
months months<br />
TOTAL: ................ 00<br />
TYPES:<br />
Rechargeable. .......... 01<br />
Throw-away ............ 02<br />
BRANDS:<br />
Duracell ............... 03<br />
Duracell PowerPix ....... 04<br />
Duracell Ultra . . . . . . . . . . . . 05<br />
eneloop Rechargeables ... 06<br />
Energizer/Energizer Max .. 07<br />
Energizer e 2 ............ 08<br />
Eveready Gold .......... 09<br />
Eveready Super Heavy Duty . 10<br />
Kodak ................. 11<br />
Panasonic. ............. 12<br />
Radio Shack. ........... 13<br />
Rayovac—Alkaline ....... 14<br />
Rayovac—Heavy Duty .... 15<br />
Sony .................. 16<br />
Store’s Own Brand ....... 17<br />
999<br />
OTHER (Write In)<br />
CHILDREN’S<br />
TOYS & GAMES<br />
You Person<strong>all</strong>y:<br />
Bought Number<br />
last 12 bought last<br />
months 12 months<br />
693<br />
Large/baby dolls ........ 01<br />
Boy action figures. ....... 02<br />
Girl action figures ........ 03<br />
Fashion dolls ........... 04<br />
Plush dolls/animals ...... 05<br />
Electronic dolls/animals .. 06<br />
Doll clothing ............ 07<br />
Doll accessories ......... 08<br />
Construction toys . . . . . . . . . 09<br />
Educational toys. ........ 10<br />
Mechanical toys ......... 11<br />
Model kits/Model sets .... 12<br />
Action games ........... 13<br />
Board games ........... 14<br />
Sound games ........... 15<br />
Word games ............ 16<br />
Electronic games ........ 17<br />
Infant toys. ............. 18<br />
Pre-school toys. ......... 19<br />
Builder sets ............ 20<br />
Cars .................. 21<br />
Electric trains ........... 22<br />
Swing sets ............. 23<br />
Bicycles ............... 24<br />
Tricycles ............... 25<br />
Water toys ............. 26<br />
Other toys. ............. 27<br />
Amount spent for toys and games in last 12<br />
months for children:<br />
694<br />
Under 1 year. ........... $ 01<br />
1-2 years old. ........... $ 02<br />
3-5 years old. ........... $ 03<br />
6-11 years old. .......... $ 04<br />
12-17 years old. ......... $ 05<br />
BOOKS<br />
695<br />
You Person<strong>all</strong>y:<br />
Bought Number<br />
last 12 bought last<br />
months 12 months<br />
FORM:<br />
Paperback ............. 01<br />
Hardcover. ............. 02<br />
Digital ................. 03<br />
KINDS:<br />
Fiction. ................ 04<br />
Non-Fiction. ............ 05<br />
TYPES:<br />
Cookbooks. ............. 06<br />
Desk dictionary. ......... 07<br />
Mystery. ............... 08<br />
Novel ................. 09<br />
Biography .............. 10<br />
History ................ 11<br />
Science fiction .......... 12<br />
Children’s books. ........ 13<br />
Romance .............. 14<br />
Personal/business/self-help 15<br />
Religious (not Bibles) ..... 16<br />
Travel ................. 17<br />
999<br />
OTHER (Write In)<br />
Where purchased: 696-0<br />
Barnes & Noble Book store 1<br />
Borders Book store ...... 2<br />
Other Book store ........ 3<br />
amazon.com ........... 4<br />
barnes&noble.com ...... 5<br />
Other Internet/Online. .... 6<br />
Book club. ............. 7<br />
Department store ....... 8<br />
Drug store . . . . . . . . . . . . . . 9<br />
Mail order ............. 0<br />
Supermarket ........... X<br />
Warehouse store ........ Y
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