Common all Versions - GfK MRI

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CAMERAS, FILM, SHOPPING, GIFT & PREPAID CARDS Page 46 SHOPPING In the last 6 months, where did you purchase the following items? 502 Department Discount Drug Grocery Store Store Store Store Cosmetics ......................... 01 Perfume/Cologne .................... 02 Toiletries ........................... 03 Non-prescription drugs/OTC ........................... 04 Prescription drugs ................................... 05 Clothing ........................... 06 Shoes ............................. 07 1 2 3 4 In the last 6 months, where did you purchase the following alcoholic beverages? 589 Convenience Super- Liquor Drug Wholesale Store market Store Store Club Other Beer ............. 01 Wine ............. 02 Liquor ............ 03 1 2 3 4 5 6 CAMERAS You Personally: Bought last 12 590 Own months TYPES: 1 2 APS (Point & Shoot or SLR). .. 01 APS Disposable .................. 02 Cartridge ................. 03 Digital Disposable. ................ 04 Digital Point & Shoot ........ 05 Digital SLR ................ 06 Instant developing camera .... 07 35mm Auto Focus Point & Shoot . 08 35mm Auto Focus SLR ...... 09 35mm Auto Focus Zoom Camera 10 35mm Disposable. ................ 11 35mm SLR (Single Lens Reflex). 12 Video Still Camera . . . . . . . . . . . 13 BRANDS: Canon. ................... 14 Casio .................... 15 Fujifilm ................... 16 Kodak .................... 17 Nikon .................... 18 Olympus .................. 19 Panasonic. ................ 20 Pentax ................... 21 Polaroid .................. 22 Samsung ................. 23 Sigma .................... 24 Sony ..................... 25 Vivitar .................... 26 Other .................... 27 Amount spent on cameras, last 12 months: 63T-0 $1-$99 ................ 1 $100-$199 ............. 2 $200-$299 ............. 3 $300+ ................. 4 CAMERA & DEVELOPING ACCESSORIES You Personally: Bought last 12 Own months 591 Albums ................ 01 Automatic winder ........ 02 Batteries ............... 03 Camera case ........... 04 Flash unit .............. 05 Frames ................ 06 Gadget bags. ........... 07 Lens filter(s) ............ 08 Memory cards .......... 09 Photo paper ............ 10 Photo printer. ........... 11 Telephoto/zoom lens ..... 12 Tripod ................. 13 Wideangle lens. ......... 14 Other accessory lens(es) .. 15 1 2 How much did you spend on camera accessories in the last 12 months? 592-0 $1-$19 ................ 1 $20-$99 ............... 2 $100+ ................. 3 You Personally: GIFT CARDS & Number PREPAID CARDS Bought of cards ofof last 6 bought/last months 6 months 61N TOTAL: .................. 00 TYPES: American Express......... 01 Discover .. . . . . . . . . . . . . . . 02 MasterCard.............. 03 VISA .. . . . . . . . . . . . . . . . . . 04 Book Store .. . . . . . . . . . . . . 05 Coffee Shop/Store. ....... 06 Department Store.. . . . . . . . 07 Discount Store. .......... 08 Electronics Store.......... 09 Mall.. . . . . . . . . . . . . . . . . . . 10 Restaurant. ............. 11 Other................... 12 Bought for/Gave to: 61R-0 Family—Adult .. . . . . . . . . . . . . . . . . . . . . . . 1 Family—Child .. . . . . . . . . . . . . . . . . . . . . . . 2 Friend .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Yourself.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Other............................... 5 Where purchased: 63S-0 Bank .............................. 1 Department Store. ................... 2 Discount Store ...................... 3 Mall .............................. 4 Supermarket. ....................... 5 Drugstore/Pharmacy ................. 6 Other Store. ........................ 7 Internet/Online ...................... 8 Other ............................. 9 Amount spent in total, last 6 months: $ 61S-0 (Write in Amount) Have you received a gift or prepaid card (from someone other than yourself) in the last 6 months? 61T-0 Yes M 1 Received from: 63V-0 Family—Adult .. . . . . . . . . . . . . . . . . 1 Family—Child .. . . . . . . . . . . . . . . . . 2 Friend .. . . . . . . . . . . . . . . . . . . . . . . 3 Other......................... 4 After receiving, how long do you usually wait before redeeming gift or prepaid cards? 61W-0 Less than one month.. . . . . . . . . . . . 1 1 month to less than 6 months...... 2 6 months to less than 12 months.... 3 12 months or more............... 4 Do not usually redeem............ 5 When redeeming a gift or prepaid card do you typically spend: Less than the total amount on the card. ....................... 6 About the same amount on the card. . 7 More than the amount on the card.. . 8 EXPENDITURES You Personally: Used in Amount last 6 spent last months 6 months 593 Barber Shop ............ $ 01 Beauty Parlor ........... $ 02 Dry Cleaning ........... $ 03 Flowers by Phone/Internet . $ 04 Flower Shop ............ $ 05 Laundry/Laundromats .... $ 06 Quick Service Copy/Printing $ 07 FILM & PHOTO PROCESSING 594 You Personally: Purchased Rolls or last 12 packs last months 12 months TOTAL: ................ 00 TYPES: APS (Color Prints) ....... 01 35mm (black & white). .... 02 35mm (color slides) ...... 03 35mm (color prints) ...... 04 Instant developing film .... 05 Other still (color). ........ 06 Movie ................. 07 Other ................. 08 BRANDS: Fujifilm ................ 09 Kodak ................. 10 Store Brands (No Label). .. 11 999 OTHER (Write In) Where did you Where was buy the film? film processed? 595-0 596-0 Camera store ........ 1 1 Department store ..... 2 2 Discount store ....... 3 3 Drug store .......... 4 4 Grocery store ........ 5 5 1 hour service. ....... 6 6 Internet/Online ....... 7 7 Warehouse clubs ..... 8 8 Develop film yourself .............. 9 Other .............. 0 0 Have you printed digital photos in the last 12 months? 600-0 Yes M 1 If yes, where printed? Kodak Picture Maker .. ............... 2 Other digital photo kiosk ............... 3 In-store photo center .. ............... 4 Internet/Online ....... ............... 5 Home/personal photo printer ......... 6 Other . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Your Household: CAMCORDERS Bought ofof last 12 Owns months 619 KINDS: 1 2 Camcorder – Digital (DVD) . . 01 Camcorder – Digital (Hard Drive) ............ 02 Camcorder – Digital (MiniDV) 03 Camcorder – VHS-C ....... 04 Camcorder – HI-8 ......... 05 BRANDS: Canon .................. 06 Flip Video. ............... 07 Hitachi .................. 08 JVC .................... 09 Panasonic ............... 10 Samsung ................ 11 Sony ................... 12 13 OTHER (Write In) Total amount spent last 12 months: $ 620-0 Write in amount
VIDEO GAMES, MUSIC & OTHER AUDIO, BLANK RECORDABLE CDs/DVDs Page 48 VIDEO GAMES (HOUSEHOLD) Your Household: Bought last 12 Owns months 616 Systems: 1 2 Game Boy ............... 01 Game Boy Advance/ Advance SP. ............ 02 Game Boy Micro .......... 03 Nintendo DS. ............. 04 Nintendo DSi ............. 05 Nintendo GameCube ....... 06 Nintendo Wii. ............. 07 Sony PlayStation/PS One ... 08 PlayStation 2 (PS 2). ....... 09 PlayStation 3 (PS 3). ....... 10 Sony PSP. ............... 11 PSP go. ................. 12 Xbox. ................... 13 Xbox 360 ................ 14 Other Video Game Systems . 15 Who is/are the principal user(s)? 617-0 Yourself ................. 1 Other Adult . . . . . . . . . . . . . . 2 Teen (12-17) . . . . . . . . . . . . . 3 Child (under 12) .......... 4 Video Video Game 63E Games Systems Where purchased: 1 2 Video Store. ............. 01 Electronics Store ......... 02 Gaming Store ............ 03 Discount Dept. Store ...... 04 Toy Store ............... 05 Internet/Online ........... 06 Other .................. 07 Total amount spent, last 12 months: 618 Video Games $ 01 (Write in amount) Video Game Systems $ 02 (hardware) (Write in amount) Number of video games: 63W Purchased in the last 12 months 01 Rented in the last 30 days 02 VIDEO GAMES (PERSONAL) You Personally: Played in Hours last 30 played/last days 7 days 63F TOTAL: .................. 00 Systems: Game Boy ............... 01 Game Boy Advance/ Advance SP. ............ 02 Game Boy Micro .......... 03 Nintendo DS ............. 04 Nintendo DSi ............. 05 Nintendo GameCube. ...... 06 Nintendo Wii ............. 07 Sony PlayStation/PS One ... 08 PlayStation 2 (PS 2) ....... 09 PlayStation 3 (PS 3) ....... 10 Sony PSP ............... 11 PSP go ................. 12 Xbox. ................... 13 Xbox 360 . . . . . . . . . . . . . . . . 14 Other Video Game Systems . 15 Games on Computer – PC. .. 16 Games on Computer – Mac. . 17 Games on Apple iPhone or iPod touch. ............. 18 Games on other mobile phone or device. .............. 19 Game Types: 63X Action/Adventure .......... 01 Arcade/Puzzle ............ 02 Card/Board Games ........ 03 Educational .............. 04 Exercise/Fitness .......... 05 Extreme Sports ........... 06 Fantasy ................. 07 Fighting ................. 08 Music/Dance ............. 09 Racing .................. 10 Role-Playing ............. 11 Shooter ................. 12 Simulation ............... 13 Sports .................. 14 Strategy ................. 15 War .................... 16 Other ................... 17 FORMS: 63G-0 Disc/Card/Cartridge ....... 1 Online Download ......... 2 Other. .................. 3 Have you used any of the following services in the last 30 days? 63H-0 Yes Nintendo Wi-Fi Connection. . 1 PlayStation Network ....... 2 WiiConnect24 ............ 3 Xbox LIVE. .............. 4 In the last 30 days, have you played a multiplayer game online? 63J-0 Using a video game system . 1 Using a computer . . . . . . . . . 2 Another way ............. 3 In the last 30 days, have you played a MMO (Massive Multi-player Online) game? Yes 4 How do you find out about new video games? 63K-0 Friends ................. 1 Family .................. 2 Radio .................. 3 TV ..................... 4 Magazines .............. 5 Newspapers ............. 6 Internet ................. 7 Other. .................. 8 Which, if any, of the following things do you do after you play a new video game? 63L-0 Tell friends. .............. 1 Tell family ............... 2 Write about it on the Internet 3 Other. .................. 4 MUSIC & Other Audio (Downloads, CDs, Tapes) You Personally: Acquired Number last 6 acquired/last months 6 months 632 FORMS: Downloaded individual song(s) ............... 01 Downloaded album(s) ..... 02 Other audio download .... 03 Compact Disc (CD) ...... 04 Pre-recorded tape (cassette) 05 You Personally: Listened to/ Purchased/ 64F last 6 last 6 months months TYPES: 1 2 Alternative ............. 01 Audiobooks. ............ 02 Blues ................. 03 Classic Rock. ........... 04 Classical. .............. 05 Contemporary Christian ... 06 Country. ............... 07 Dance Music ........... 08 Easy Listening .......... 09 80’s Pop ............... 10 Faith & Inspiration ....... 11 Folk. .................. 12 Foreign Language Instructional .......... 13 Gospel ................ 14 Hard Rock ............. 15 Hip Hop ............... 16 Jazz .................. 17 Light Classical .......... 18 New Age. .............. 19 Oldies (50’s & 60’s) ...... 20 Pop/Top 40 ............. 21 R&B .................. 22 Rap. .................. 23 Reggae. ............... 24 Self-improvement ........ 25 Soft Rock .............. 26 Soundtracks ............ 27 Spanish/Latin ........... 28 29 OTHER (Write In) Where purchased: 65X-0 Electronics Store ......... 1 Discount Dept. Store ...... 2 Music Store ............. 3 Mail Order .............. 4 iTunes.com .............. 5 Other Internet/Online Site .. 6 Other .................. 7 BLANK You Personally: RECORDABLE Bought Number last 6 bought last CDs/DVDs months 6 months 65F TOTAL: ................ 00 KINDS: CD ................... 01 DVD .................. 02 BRANDS: Fuji ................... 03 HP ................... 04 Imation ................ 05 Maxell. ................ 06 Memorex .............. 07 Panasonic. ............. 08 Sony .................. 09 TDK .................. 10 Verbatim ............... 11 Store’s Own Brand ....... 12 999 OTHER (Write In) Used for: 64G-0 Recording music .................. 1 Recording video. .................. 2 Recording photos ................. 3 Backing up data/software ........... 4 Other ........................... 5
Page 1 and 2: WAVE 62 This booklet highlights the
Page 3 and 4: SC19 SC19 PREMIUM CABLE CHANNELS (S
Page 5 and 6: SC25C&D (IF “YES” IN Q. 45D OR
Page 7 and 8: SC28A-C (IF “YES” IN Q. 45D, AS
Page 9 and 10: SC42 (SHOW CARD 42) 90. What is the
Page 11 and 12: Page 9 HEALTH AND BEAUTY AIDS SANIT
Page 13 and 14: PERSONAL CARE, DIET AND BODY CARE P
Page 15 and 16: Page 17 PRESCRIPTION DRUGS/HEALTH A
Page 17 and 18: Page 19 CANDY CANDY (Regular or Kin
Page 19 and 20: BEVERAGES Page 22 IMPORTED DINNER/
Page 21 and 22: Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 23 and 24: DOMESTIC TRAVEL Page 34 Have you pe
Page 25 and 26: FINANCIAL & INSURANCE Page 38 LIFE
Page 27 and 28: APPAREL Page 40 AMOUNT SPENT ATHLET
Page 29: Page 45 HOME IMPROVEMENTS & REMODEL
Page 33 and 34: SPORTS EQUIPMENT/CLUBS/POLITICAL OU
Page 35 and 36: cellular/mobile PHONES Page 54 CELL
Page 37 and 38: YELLOW PAGES, overnight delivery, N
Page 39 and 40: PERSONAL VALUES Page 76 PERSONAL VA
Page 41 and 42: YOUR OPINION Page 78 We are interes
Page 43 and 44: YOUR OPINION Page 80 We are interes
Page 45 and 46: Page 91 FOOD NATURAL OR IMPORTED CH
Page 47 and 48: FOOD Page 96 Your Household: FROZEN
Page 49 and 50: FOOD/GROCERY SHOPPING Page 102 INST

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