Business Black Box

With advancements in Internet technology,
several services have been available for both
instant and widespread use by people. One
such example is banking. We can now log
on to a bank’s website and monitor accounts that have been
made with the bank. Why not apply this to healthcare?
“It’s empowering the patients to take care of their own
healthcare records,” says Lawless.
Chartspan.com is the creation of David Lawless and
brothers John-Michael and Patrick Carter. Using market
research showing 80 percent of healthcare purchasers are
women with 62 percent being mothers, they want to
tap into a niche market with their interactive healthcare
information app.
“Mothers tend to be the most engaged healthcare users,”
says Lawless.
The app is designed for mothers to keep detailed records
on their family’s health such as immunization records,
insurance info and birth certificates. These detailed records
can be sent to whomever needs them and doctors have a
detailed record on patients that is updated more constantly
then just the periodical doctor visit.
Working through Iron Yard as an accelerator program
has brought the product up to almost 90 percent completion.
They knew Spartanburg would be special when they joined,
citing a “unique feel” to the program as inspirational.
Their next step is to finish development then have the
product out in prototype and testing phases, having doctors
prescribe them to patients for testing in order to keep records.
Future plans for the app include physician accountability,
increased interconnectivity between devices such as scales
and glucose monitors, as well as finding a provider for mass
marketing and selling the app.
For more from Business Black Box visit insideblackbox.com
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Q4 2013 // Business Black Box