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MERIDA Bikes 2014 - international

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The <strong>MERIDA</strong> Industry Co., Ltd. was founded even<br />

another 18 years earlier: In 1972, Ike Tseng (#<br />

2012) launched the company which is Taiwan’s<br />

second-largest bike manufacturer today and<br />

which has been running the independent brand<br />

<strong>MERIDA</strong> since 1988. Therefore two partners with<br />

decades of experience in their respective fields of<br />

competence – best possible preconditions for a<br />

shared and successful future.<br />

And the latter will be exciting: “For our pro riders’<br />

first season, we have created a complete<br />

line-up which has already been able to prove<br />

its top-level functionality. Now, our tasks are<br />

curiosity, unconventional thinking at times and<br />

aiming at success in a continuously consequent<br />

way.” As <strong>MERIDA</strong>’s Director of Products, Juergen<br />

Falke knows from his MULTIVAN <strong>MERIDA</strong> BIK-<br />

ING TEAM experience that medals do not appear<br />

overnight, that great races are not won easily<br />

and that World Champion titles are hard-earned<br />

triumphs. But he also knows that success is rewarded<br />

when each involved party contributes<br />

its very best – and this is exactly what the TEAM<br />

LAMPRE-<strong>MERIDA</strong> stands for: the fusion of many<br />

powers eager for getting forward together.<br />

twitter.com/MeridaProRoad<br />

www.facebook.com/MeridaRoadRacing<br />

www.youtube.com/MeridaProRoadRacing<br />

www.teamlampremerida.com<br />

175<br />

Teams

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