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Allure of the Glaciers: - Jungfrau Region | Grindelwald

Allure of the Glaciers: - Jungfrau Region | Grindelwald

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Images can be downloaded from <strong>the</strong> websites/press areas below:<br />

http://www.haslital.ch/de/page.cfm/Medien/pressebilder and<br />

http://jungfrauregion.ch/de/Info/Services/Medien/Pressebilder<br />

HASLITAL Bernese Oberland: Family-friendly holiday destination in a variegated mountain landscape<br />

The Haslital in <strong>the</strong> Bernese Oberland lies in <strong>the</strong> heart <strong>of</strong> Switzerland, nestled between <strong>the</strong> four famous alpine<br />

passes, Brünig, Grimsel, Susten and Grosse Scheidegg. In <strong>the</strong> three main tourist towns Meiringen, Hasliberg<br />

and Innertkirchen, as well as <strong>the</strong> villages <strong>of</strong> Brienzwiler, Gadmen, Guttannen and Schattenhalb one can sense a<br />

distinct appreciation <strong>of</strong> rural culture and tradition. Excellent family-oriented services, adorned with <strong>the</strong> “Families<br />

welcome” label and a variety <strong>of</strong> leisure and sporting activities make <strong>the</strong> Haslital an impressive year-round holiday<br />

destination. Lovely alpine pastures and sunny meadows, high mountains and rugged cliffs, gurgling<br />

streams and waterfalls shape <strong>the</strong> landscape. The Haslital can be accessed by seven cableways. Therefore, in<br />

summer, a versatile network with all sorts <strong>of</strong> excursions and sporting activities is available. There are 300 km<br />

<strong>of</strong> hiking trails and 300 km <strong>of</strong> mountain-bike and road-bike routes to discover in <strong>the</strong> Haslital. There’s a large<br />

variety <strong>of</strong> activities in winter too – particularly in <strong>the</strong> snowsports area Meiringen-Hasliberg. The “Skihäsliland”,<br />

for <strong>the</strong> very smallest <strong>of</strong> guests, is considered to be one <strong>of</strong> <strong>the</strong> finest kids’ ski slopes in <strong>the</strong> Alps. 60 km <strong>of</strong> ski<br />

pistes, 15 km sledging tracks, 38 km cross-country ski trails, 40 km winter hiking trails and 20 km snow-shoe<br />

routes in <strong>the</strong> Hasiltal gladden <strong>the</strong> hearts <strong>of</strong> winter-sports enthusiasts. In <strong>the</strong> Haslital, holidaymakers will find<br />

not only cosy self-catering apartments, but also a varied selection <strong>of</strong> accommodations ranging from 4 star hotels<br />

to campsite, from mountain refuge to simple B&B.<br />

JUNGFRAU <strong>Region</strong>: An epic haven for outdoor sports fanatics at <strong>the</strong> foot <strong>of</strong> Eiger, Mönch and <strong>Jungfrau</strong>.<br />

The <strong>Jungfrau</strong> <strong>Region</strong> is situated in <strong>the</strong> middle <strong>of</strong> one <strong>of</strong> <strong>the</strong> most beautiful mountain landscapes in <strong>the</strong> world.<br />

<strong>Grindelwald</strong>, Wengen, Mürren and Lauterbrunnen are <strong>the</strong> four best-known resorts in <strong>the</strong> <strong>Jungfrau</strong> <strong>Region</strong>, but<br />

Isenfluh, Stechelberg and Gimmelwald are three places popular with those who enjoy <strong>the</strong> peace and tranquillity<br />

<strong>of</strong> a traditional farming village. The main attractions in <strong>the</strong> region, mountains Eiger (3970 m), Mönch (4099 m)<br />

and <strong>Jungfrau</strong> (4158 m) arise majestically and are world-famous. The myths and mountaineering stories surrounding<br />

<strong>the</strong>m are legendary. Six mountain cableways, including <strong>the</strong> well-known <strong>Jungfrau</strong> Railway and Schilthorn<br />

cable-car, invite you to discover <strong>the</strong> UNESCO World Heritage <strong>Jungfrau</strong> <strong>Region</strong>. Year-round attractions<br />

appeal, above all, to active holidaymakers. 500 km hiking trails, 160 km bike routes, 12 natural climbing walls,<br />

nordic walking trails and adventure sports such as river rafting, canyoning, bungee-jumping and paragliding<br />

provide thrills in summer. In winter 213 km ski pistes, 110 km winter hiking trails, 20 km snow shoe trails, 90<br />

km sledging tracks, 30 km cross-country skiing trails and a selection <strong>of</strong> heli-skiing, powder snow and highaltitude<br />

descents and glacier ski tours entice visitors. With a 5 star hotel, countless 4 and 3 star properties,<br />

campsites, self-catering apartments, mountain refuges and B&B’s <strong>the</strong> <strong>Jungfrau</strong> <strong>Region</strong> <strong>of</strong>fers suitable accommodation<br />

for every taste and budget.<br />

Fur<strong>the</strong>r information at www.haslital.ch and www.jungfrauregion.ch.<br />

Contact Media/PR<br />

Contact Sales<br />

<strong>Jungfrau</strong> <strong>Region</strong> Marketing AG & <strong>Jungfrau</strong> <strong>Region</strong> Marketing AG &<br />

Haslital Tourism<br />

Haslital Tourism<br />

Christine Flück<br />

Sandra Hubert<br />

Media/PR<br />

Head <strong>of</strong> Sales<br />

Bahnh<strong>of</strong>platz 12 Untere Bönigstrasse 8<br />

CH-3860 Meiringen<br />

CH-3800 Interlaken<br />

Tel. +41 33 972 51 62 Tel. +41 33 854 12 50<br />

christine.flueck@jungfrauregion.ch sandra.hubert@jungfrauregion.ch<br />

christine.flueck@haslital.ch<br />

sandra.hubert@haslital.ch<br />

© Haslital Tourismus/<strong>Jungfrau</strong> <strong>Region</strong> Marketing AG<br />

© SARTORI UND THALER MARKETING SERVICES GMBH 3/3

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