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Spontaneous Brand Awareness<br />
Significant difference<br />
at 95% confidence limit<br />
60<br />
45<br />
30<br />
15<br />
0<br />
First Mentions<br />
Share %<br />
49<br />
38<br />
17 18<br />
16<br />
11 11<br />
5<br />
0 0<br />
<strong>Evian</strong> Volvic Buxton Highland Spring Aqua Pura<br />
Those exposed to the<br />
campaign were 30%<br />
more likely to<br />
spontaneously<br />
mention <strong>Evian</strong> first<br />
than those who were<br />
not exposed<br />
Control<br />
Test<br />
Q4. When thinking about plain still water brands, which brands/companies come to mind?<br />
First Mentions: Control 400, Test 607
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