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Ad Reaction<br />
Creative shown<br />
The <strong>Evian</strong> creative scored well against all metrics<br />
Nielsen Norm for<br />
Relevant: 54%<br />
Believable: 66%<br />
Different: 41%<br />
Answered: Agreed<br />
60%<br />
50%<br />
52%<br />
40%<br />
43%<br />
38%<br />
20%<br />
0%<br />
The points made in the ad<br />
were relevant to me<br />
The points made in the ad<br />
were believable<br />
It contained new information<br />
It made me think it is really<br />
different from other brands<br />
Q16: Again, thinking about the ad you’ve just seen for <strong>Evian</strong>, please indicate<br />
whether you agree or disagree with each of the following statements<br />
Sample Size: Test 567
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