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Purchase Behaviour<br />
Regular Bottled Water Drinkers By Brand<br />
Even amongst the core audience, no evidence of a short term purchase<br />
response<br />
40%<br />
38%<br />
37%<br />
31%<br />
34%<br />
Answered: Bought in last week<br />
30%<br />
24%<br />
22% 22%<br />
20%<br />
16%<br />
10%<br />
6%<br />
3%<br />
0%<br />
<strong>Evian</strong> Volvic Highland Spring Buxton Aqua Pura<br />
Control<br />
Test<br />
Q5d And have you bought any of the below brands in the last week?<br />
Sample Sizes: Control 147, Test 307<br />
Base: Core audience regular<br />
bottled water drinkers
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