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Message Takeout<br />
No creative prompting<br />
The online campaign drove the association between <strong>Evian</strong> and the key<br />
message ‘Live Young’.<br />
40%<br />
37%<br />
32%<br />
30%<br />
20%<br />
10%<br />
8%<br />
10%<br />
0%<br />
2% 2%<br />
1%<br />
2% 2%<br />
1%<br />
<strong>Evian</strong> Volvic Buxton Highland Spring Aqua Pura<br />
Control<br />
Test<br />
Q10. Which of the following brands, if any, uses the following message in its advertising?<br />
Sample sizes: Control 400, Test 607
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