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Purchase Consideration<br />
Bottled Water Drinkers By Brand<br />
Purchase consideration for <strong>Evian</strong> increased by 5% points following<br />
exposure to the campaign.<br />
Answered: Very/Somewhat Likely<br />
80%<br />
75%<br />
80%<br />
73%<br />
75%<br />
70%<br />
71% 70%<br />
65%<br />
60%<br />
40%<br />
53%<br />
Nielsen Norm<br />
33% 33%<br />
20%<br />
0%<br />
<strong>Evian</strong> Volvic Buxton Highland Springs Aqua Pura<br />
Control<br />
Test<br />
Q9. How likely are you to consider buying/using each of the brands in the near future?<br />
Sample Sizes: Control 346, Test 559<br />
Base: bottled water drinkers
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