Tourism Statistics - Government of Botswana

Total Direct Spending for Overnight Visitors in 2005/ 2006
The Total Direct Spending by visitors for 2005/2006 is then estimated by multiplying the spend per
day by the average length of stay by the number of tourist visitors. This total does not include the
spending on their behalf by tour operators/ ground operators/ travel agents etc.
Table 2.2: Total Direct Spending for Overnight Visitors in 2005/ 2006
Total Number of Tourist Arrivals 2005/06 1,759,000
Average Length of Stay
5.3 nights
Average Expenditure per Day 270
Total Direct Expenditure P million 2517
Source: Derived from DOT Arrival Statistics and Visitor Surveys
The total direct spending is estimated at Pula 2,517 million for 2005/06.
In reviewing the markets, as shown in Table 2.3 and Figure 2.2, the significance of the
neighbouring countries is apparent, but the above figures do not include tour operator spending on
behalf of tourists.
Table 2.3: Total Direct Spending for Overnight Visitors in 2005/ 2006 by Market
Country of
Residence
Proportion of
Total
Arrivals
Average
Length of
stay – Nights
Average
Direct
Expenditure
per day –
Pula
Total Direct
Spend
P Million
Proportion of
total direct
spend
Australia 0.37% 8.5 580 31.9 1.3%
France 0.26% 7.7 513 18.3 0.7%
Germany 0.64% 7.8 474 41.6 1.7%
Namibia 3.78% 3.6 279 66.1 2.6%
South Africa 41.12% 3.6 333 872.9 34.9%
UK 1.58% 8.2 567 128.4 5.1%
USA 1.16% 8.8 591 106.7 4.3%
Zambia 4.76% 5.0 408 170.9 6.8%
Zimbabwe 37.85% 5.9 149 581.4 23.3%
Other 8.49% 11.0 293 481.7 19.3%
Total 100.00% 5.3 270 2,499.8 100.0%
Adjustment 17
Source: Derived from DOT Arrival Statistics and Visitor Surveys
It is interesting to observe that although South Africa and Zimbabwe represent almost 80% of
arrivals, the percentage is much lower in terms of total direct spend (somewhat less than 60%),
because their average length of stay and their average expenditure per day is notably lower.
14