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Tourism Statistics - Government of Botswana

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Average Direct Expenditure per day<br />

Expenditure data has been gleaned from the DOT visitor surveys for 2005 and 2006. In a similar<br />

manner to the „length <strong>of</strong> stay‟, for our reference year <strong>of</strong> 2005/2006 an average for the „expenditure<br />

per day‟ between the sample survey data for the Year 2005 and the Year 2006 has been adopted.<br />

Using the „country <strong>of</strong> residence‟ and the „purpose <strong>of</strong> visit‟ as a way <strong>of</strong> segmenting the total figures<br />

allows one to take into account the considerable disparity in „length <strong>of</strong> stay‟ and „expenditure per<br />

day‟ between individual tourist arrivals.<br />

The base figures for expenditure per day are shown in Table A3.2. Ideally it is „good practice‟ to<br />

focus upon expenditure with relative sampling errors below 25%, but this has not always been<br />

possible in this process.<br />

Relative Sampling Errors are 1.96 times Standard Error - 95% confidence level.<br />

44

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