Year in Review - 2010 - GS1 Australia

REAL PEOPLE,
REALSTORIES,
REAL SUPPLY CHAIN
EFFICIENCIES
VINCE ALOI
DIRECTOR,
VETRO DESIGN
“
The packaging design process basically evolves from the client’s brief and essentially
we are looking to answer a problem for them. In this case the issue was packaging grapes to
avoid produce spoilage at the retail end but also the ability to scan the product at point of
sale without having to weigh it…meaning a faster check-out. It’s also great for the consumer
because they get a product that has had minimal handling. When it came to the label we
had to include a lot of information in a small area as well as having adequate space for the
bar code. When the package was sent to GS1 Australia for testing we got feedback that
the bar code was too close to the edge to be compliant so we had to make minor revisions
and resubmit the package.
Year In Review
19
We get clients who have got their bar code numbers from GS1 Australia but then are not sure
what to do with them. As part of the packaging process we create the bar codes for our clients
using their licensed numbers and our bar code software. We strongly encourage all our clients
to have their packaging tested by GS1 Australia’s Testing Service to make sure it is 100 per cent
compliant. As a designer it is fantastic to see the end result in the retail environment.
”