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Year in Review - 2010 - GS1 Australia

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ANTHONY FENELEY<br />

DIRECTOR SOURCING<br />

ASIA, GENERAL MANAGER<br />

LOGISTICS AND<br />

SOURCING SCA<br />

HYGIENE AUSTRALASIA<br />

“<br />

The SCA supply cha<strong>in</strong> has been bar code enabled for more<br />

than a decade and, while it feels like yesterday’s technology,<br />

there is no doubt that for a high-volume manufacturer there is<br />

no other way to efficiently manage our bus<strong>in</strong>ess. We move<br />

approximately 35 million cases of product through our supply<br />

cha<strong>in</strong> each year. The electronic enablement <strong>in</strong> our bus<strong>in</strong>ess<br />

is <strong>in</strong>herent from our packag<strong>in</strong>g design and new product<br />

orig<strong>in</strong>ation right through our manufactur<strong>in</strong>g processes, the<br />

bar cod<strong>in</strong>g of our shipper or trade packs, the material flow<br />

of our products from our manufactur<strong>in</strong>g mach<strong>in</strong>es through<br />

to our palletis<strong>in</strong>g. From our major factory <strong>in</strong> Australasia our<br />

product is automatically scanned onto vehicles with an<br />

automatic truck-load<strong>in</strong>g process and read up <strong>in</strong>to our<br />

systems. The reverse happens when the product reaches<br />

our major distribution centre.<br />

<strong>Year</strong> In <strong>Review</strong><br />

21<br />

“While electronic enablement through bar cod<strong>in</strong>g and<br />

pallet labell<strong>in</strong>g has been a feature of our physical supply<br />

cha<strong>in</strong> for a decade, more recently we have embraced<br />

electronic enablement with our customer base through<br />

data synchronisation. We have more than 600 active SKUs<br />

on <strong>GS1</strong>net with data on product dimensions, pric<strong>in</strong>g and<br />

availability. This elim<strong>in</strong>ation of manual processes has resulted <strong>in</strong><br />

a 95 per cent reduction <strong>in</strong> errors which means orders are fulfilled<br />

without error and on time and there is a flow of benefits to accounts<br />

receivable, <strong>in</strong>clud<strong>in</strong>g improved management of debtors. When we get our<br />

data right there is a halo effect for all our customers and a flow-on benefit<br />

upstream <strong>in</strong> our supply cha<strong>in</strong> through improved data accuracy.<br />

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