MEDIA KIT - Handyman Club of America

BY ROSS TANNER, PRODUCT TEST EDITOR
MEMBER RATING: 9.3 BEST FEATURE: QUALITY
BOSCH TOOLS, 877-267-2499, WWW.BOSCHNAILKILLER.COM
Each bit in Bosch’s DareDevil 13-piece Spade Bit Set ($30) features a
threaded cone tip that pulls it through the material you’re cutting
with less effort and vibration than if you were using a standard bit.
The contoured paddles quickly remove material from the hole, the
hex shank keeps the bit secure in the drill, and the pointed spur and
reamer score the hole’s entry and exit points to prevent blowout. The
set is available in 4-in., 6-in. and 16-in sizes.
Harry Dannen, Ogden, IA: “The Bosch DareDevil spade bit is considerably
faster than standard spade bits, and there was very little
blowout.”
Thomas Joyce, Seattle, WA: “The set contains all of the sizes you will
ever need, and they keep their sharpness even after several uses.”
This icon appears next to select tested and recommended products
to signify a special members-only offer. For details about the offer, go
to www.HandymanClub.com, roll over the Member Benefits tab and click
on Deals & Discounts.
This seal is awarded to products that at least two out of three
testers recommend to fellow Club members. The test scores are
compiled from all test reports. Ratings are based on a scale
of 1 to 10, with 10 being the highest.
To be a product tester, you must fill out a Product Test Profile form. To request a form, call
Member Services at 800-243-7679 or go to www.HandymanClub.com, roll over the Products tab
and click on Member Tested. Scroll down to find the link where you can fill out a form online.
60 HANDY D E C E M B E R 2 0 1 0 / J A N U A R Y 2 0 1 1
MEMBER RATING: 9.2 BEST FEATURE: CONVENIENCE
SKIL POWER TOOLS, 877-SKIL-999, WWW.SKILTOOLS.COM
Skil’s portable 7-amp Flooring Saw ($159) has a 4-3/8-in. blade that is
specifically designed to make accurate crosscuts, miter cuts and rip cuts
in hardwood, engineered wood and laminate flooring. It has dual sliding
rails for easy operation and a die-cast aluminum fence that locks in
place at common miter angles. Other features include a locking system
for rip cuts, a soft-grip handle with ambidextrous lockout switch, a push
stick, a vacuum bag, a dust port and more.
Richard Newton, Dunkirk, NY: “The saw cuts at any angle, and there is
very little setup or changeover to adjust it.”
James Barry, Fort Worth, TX: “Both rip and miter cuts with the Skil
Flooring Saw were fast and accurate. It performed all of the necessary
cuts without my having to leave the job site.”
Products earn these
additional seals of
approval when favorable
ratings are also received
from members who are
trades contractors, automotive
mechanics or
avid woodworkers.
PHOTOGRAPHY COURTESY MANUFACTURERS
MEMBER RATING: 9.5 BEST FEATURE: POWER
ROTOZIP, 877-ROTOZIP, WWW.ROTOZIP.COM
Jim Sutherland, Kennewick, WA: “I used the RotoZip RZ2000 to cut drywa l around outlets, light fixtures and stairs. It per-
Wi liam Winkley, Hampton, NH: “I like the multiple speed se tings and built-in work light. The tool’s versatility, size and power
RotoZip’s new RZ2000 Spiral Saw ($159) provides precise control of cu ting
speed under load, and its 15,000- to 30,000-rpm variable-speed motor can
cut wood, metal, acrylic, drywa l, ceramic and porcelain. It has a dust port
and a redesigned a tachment interface to provide quicker and more secure connections. Other features include a repositioned
on-o f switch, an adjustable handle strap, improved ergonomics, onboard wrench storage and a built-in work light.
formed perfectly and had plenty of power.”
make it a great addition to any DIYer’s tool co lection.”
MEMBER RATING: 8.2
BEST FEATURE: PERFORMANCE
DAREX LLC, 800-597-6170, WWW.WORKSHARPTOOLS.COM
The Work Sharp Knife & Tool Sharpener ($70) features
flexible belts that allow you to sharpen all types of knives,
scissors, axes, mower blades, garden pruners, shovels and
anything else with an edge. It comes with three types of
abrasive belts, an instructional DVD and two precise
guides to ensure a proper angle when sharpening kitchen
and outdoor knives, scissors and serrated knives.
Stephen Pomakis, Saint George, ME: “The Work Sharp Knife
& Tool Sharpener beats anything I’ve ever used by putting
a professional edge on knives, mower blades and scissors.”
Daniel Eichhorn, Middletown, IN: “I liked the multiple
guides for creating different sharp edges on my knives,
scissors and other items with little effort.”
MEMBER RATING: 8.5
BEST FEATURE: PERFORMANCE
MILESCRAFT INC., (847) 683-9200, WWW.MILESCRAFT.COM
The SignPro ($59.99) from Milescraft is a complete routertemplate
kit that includes everything you need to make
customized and professional-looking 3-in. to 36-in.-long
signs with your router. The kit includes a universal
TurnLock base plate, two carbide-tip router bits, two metal
nose guide bushings, two sizes of self-spacing templates
with no need for measuring, and low-profile C-clamps for a
secure hold without obstructing the router.
Eric Hokanson, Carpentersville, IL: “The SignPro’s selfspacing
templates create uniform letters and numbers on
each sign.”
Robert Ketcham, White Bear Lake, MN: “It is the best signmaking
tool I’ve ever used. It creates perfect letters and
numbers with no slipping.”
MEMBER RATING: 9.1 BEST FEATURE: QUALITY
PURDY PROFESSIONAL PAINTING TOOLS, 800-547-0780,
WWW.PURDYCORP.COM
The newly designed Purdy 2-in. XL Cub Brush ($12.27) has a short,
ergonomic hardwood handle for getting into tight spaces and a
thumb grip for precise control and comfort. The angled brush is made with a blend of nylon and polyester and is designed
to hold more paint without creating brush marks. The flush-fit ferrule blends in with the handle and aids cleanup.
Erik Forde, La Crosse, WI: “I really liked the short handle for control and the thumb grip for comfort. My hand was not
fatigued after cutting in between my walls and ceiling.”
Robert Mabry, Plano, TX: “Purdy’s XL Cub Brush has tight bristles that do not fall out. It holds paint well and applies precise,
straight lines.”
HandymanClub.com D E C E M B E R 2 0 1 0 / J A N U A R Y 2 0 1 1 61
PRODUCT TESTING PROGRAM
The Handyman Club provides advertisers with access to a large and highly engaged community of
experienced DIYers. Through our Product Testing Program, advertisers’ products are tested and evaluated
by expert Do-It-Yourselfers.
The Results Speak for Themselves
An advertiser featured in recent HANDY Toolbox Product Test E-Newsletter had the following comments:
“We attributed 4,717 additional visitors from the [HANDY Toolbox] story over a 7-day period. We tracked over 102
customer purchases over our average for the week. We cannot imagine any other email promotion that could bring in
such results with a distribution of just 170,000.”
Product Testing and Official Seal of Approval
• Advertisers provide $5,000 worth of product to the
Handyman Club for testing
• The Handyman Club distributes advertiser’s products to pre-screened
members who test the products and fill out an extensive survey
• Research is customized to fit the advertiser’s specific needs
• Receive the implied endorsement of our Handyman Club Members
• Advertisers with at least a 2/3 approval rating receive the
Seal of Approval and brand exposure
• Handyman Club has four categories of Seals of Approval –
Member, Woodworker, Contractor and Mechanics
Return on Investment
• Customized market research and analysis
• Advertisers receive valuable exposure
— Multi-media product exposure tiered
to level of media commitment
— Market research
— Handyman Club of America Member Tested Seal of Approval
• High member engagement through Product Test
themed E-Newsletters
— Generally have an open rate of 20%+
— Click-thru rate 3%+
— Directly drives traffic to websites and generates sales of featured product
MEMBER FORUM
Member Tested
Spade Bit Set
YOU CAN BE A TESTER
MEMBER-TESTED SEAL
2,832 Club members tested $66,210 in products
Portable Flooring Saw
Spiral Saw
Knife and Tool Sharpener
Paintbrush
Sign Template
CONTACT YOUR HANDY REPRESENTATIVE FOR MORE INFORMATION
Grayle Howlett, Group Publisher | 646.862.3915 | ghowlett@namginc.com | www.HandymanClub.com/advertise