MEDIA KIT - Handyman Club of America

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HANDYMAN PURSUITS Handyman Club members are skilled consumers who undertake home improvement/remodeling, outdoor and maintenance projects themselves. They are knowledgeable about the products, tools, building materials and equipment they need to complete the projects. AUTOMOTIVE What they drive (own/lease)** • 69% own cars • 64% own pick-up truck • 33% own SUV • 25% own a van What they plan to purchase in next 12 months •• 37% pick-up trucks •• 31% SUVs •• 10% Vans HANDY subscribers maintain their vehicles •• 87% bought motor oil - average of 20 quarts/ year •• 78% bought oil filters - average of 4 filters/year •• 72% bought air filters •• 82% own automotive tools •• 56% do most vehicle maintenance themselves •• 53% bought tires – average of 5 tires •• 82% changed their anti-freeze/coolant themselves •• 83% shopped for automotive products at an Auto Supply Store WOODWORKING HANDY members have a passion for woodworking •• 63% do woodworking projects – average of 4x/month ^ •• 92% have intermediate/advanced/ professional skills ^ •• 87% don’t regularly read Wood •• 73% are interested in topics on woodworking projects and techniques HANDY Magazine is second only to Wood when it comes to skilled woodworkers Wood 501,585 HANDY 487,500 Fine Woodworking 227,017 American Woodworker 190,974 Popular Woodworking 168,120 HANDY subscribers own woodworking tools •• 89% own circular saws •• 83% own electric sanders •• 76% own air compressors •• 70% own routers Source: 2010 Subscriber Study, GfK MRI Market Solutions Circulation Source: June 2010 ABC Statements **Base: Own/Lease at least one vehicle ^Base: Those who woodwork CONTACT YOUR HANDY REPRESENTATIVE FOR MORE INFORMATION Grayle Howlett, Group Publisher | 646.862.3915 | ghowlett@namginc.com | www.HandymanClub.com/advertise
DEDICATED E-MAIL HANDY Toolbox - Handyman Club of America’s Dedicated E-mail, is a stand alone email advertorial devoted to a single product or service. Harness the power of contextual relevance, delivered in an expected and anticipated voice. Trust our talented editorial team to craft a message for your brand that produces immediate, impactful results, while encouraging a viral send-to-a-friend functionality. Why It Works • It’s contextually targeted • Written in Handyman Club of America’s tone and style for maximum impact and reader engagement 422 x 280 300 x 600 • 100% share of voice • Implied endorsement • Actionable • Delivers high click-thru rates SUPPORTED BY LOGO SUPPORTED BY BAR Specifications • Article Image: Choose from one large picture (422 x 280), one small picture (150 x 150, three small photos (150 x 150 each) or one video link (422 x 280) • Large Rectangle (300 x 600) • Supported by acknowledgment • Logo recognition CONTACT YOUR HANDY REPRESENTATIVE FOR MORE INFORMATION Grayle Howlett, Group Publisher | 646.862.3915 | ghowlett@namginc.com | www.HandymanClub.com/advertise
Page 1 and 2: MEDIA KIT
Page 3 and 4: EDITORIAL BIOS LARRY OKREND EDITOR
Page 5: HANDYMAN PURSUITS Handyman Club mem
Page 9 and 10: HANDYMANCLUB.COM The Handyman Club
Page 11 and 12: BY ROSS TANNER, PRODUCT TEST EDITOR
Page 13 and 14: HANDY INNOVATION AWARDS The HANDY I
Page 15 and 16: PUBLISHERS PANEL AND MARKET RESEARC
Page 17 and 18: CUSTOM CONTENT Through the Handyman
Page 19 and 20: 2011 RATES 725,000 GUARANTEED RATE
Page 21: AD SIZES Unit Live Bleed Trim Sprea

MEDIA KIT - Handyman Club of America

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