MEDIA KIT - Handyman Club of America
MEDIA KIT - Handyman Club of America
MEDIA KIT - Handyman Club of America
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HANDYMAN PURSUITS<br />
<strong>Handyman</strong> <strong>Club</strong> members are skilled consumers who undertake home improvement/remodeling, outdoor and maintenance<br />
projects themselves. They are knowledgeable about the products, tools, building materials and equipment<br />
they need to complete the projects.<br />
MAJOR REMODELING<br />
HANDY subscribers are constantly involved in<br />
home improvement/ remodeling projects<br />
••<br />
Members spend $2.8 billion on remodeling,<br />
an average <strong>of</strong> $4,400 per project*<br />
••<br />
Members spend $1.3 billion on home<br />
improvement, an average <strong>of</strong> $2,300 per project*<br />
••<br />
85% did remodeling last year<br />
••<br />
75% did home improvements last year<br />
••<br />
91% have intermediate/advanced<br />
pr<strong>of</strong>essional home improvement skills<br />
••<br />
24% <strong>of</strong> employed are building trades contractors<br />
HANDY subscribers are involved in projects<br />
••<br />
36% remodeled bathroom or kitchen<br />
••<br />
23% installed laminate or hardwood flooring<br />
••<br />
17% added a deck, porch or patio<br />
LAWN & GARDEN<br />
HANDY subscribers are homeowners<br />
and avid gardeners<br />
• 33% own 1 acre or more<br />
• 20% own 3+ acres<br />
• 67% are gardeners<br />
• 41% are very interested in<br />
landscaping/gardening topics<br />
• 34% will undertake a yard improvement<br />
project in next 12 months<br />
• 23% did exterior hardscaping<br />
HANDY subscribers own gardening equipment<br />
• 85% own lawn mower<br />
• 73% own chainsaws<br />
• 64% own outdoor blowers<br />
• 34% own tillers<br />
Did the work themselves:<br />
• 92% installed new decks<br />
• 87% installed laminate floors<br />
• 84% installed kitchen/bath remodels<br />
• 79% installed concrete/masonry<br />
• 78% added exterior rooms<br />
• 63% installed replacement windows<br />
Source: 2010 Subscriber Study, GfK MRI Market Solutions<br />
* Base: Those that spent money<br />
CONTACT YOUR HANDY REPRESENTATIVE FOR MORE INFORMATION<br />
Grayle Howlett, Group Publisher | 646.862.3915 | ghowlett@namginc.com | www.<strong>Handyman</strong><strong>Club</strong>.com/advertise
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