MEDIA KIT - Handyman Club of America

PUBLISHERS PANEL AND
MARKET RESEARCH
Engage Handyman Club Members to provide market insights and feedback on products and services
through our Publisher Panel and custom market research.
HANDY Publisher’s Panel
Program Overview
• HANDY has recruited over 300 of our most active members
to serve as our “finger on the pulse” of the DIY community
• Topics are chosen by the publisher and member provide
feedback via surveys
• Publisher Panels are sent out with every issue to a select
list of members who have opted-in to participate
Advertiser Opportunity
• To participate, advertisers provide HANDY with a
limited number of questions related to the panel topic
• Advertisers qualify based on paging/program commitments
Panel Deliverables
• Advertisers allowed up to 5 questions each (based on commitment)
• Questions can be of the following types: multiple choice,
ranking, fill in the blank
• Questions must be submitted for approval 30 days prior
to survey field date
• Results summarized and made available to advertisers
within 3 weeks of the survey close date
Value: $10,000
2011 PRODUCTION SCHEDULE
Issue Date
Survey Field
Date
Feb/March Feb 14
Apr/May Apr 14
Jun/July Jun 10
Aug/Sept Aug 12
Oct/Nov Oct. 14
Dec/Jan Dec 14
Custom Research (Zoomerang Surveys)
• Advertisers gain valuable product insights from key
consumers through HANDY’s custom research
• HANDY conducts market research on a variety of pertinent topics for
advertisers via Partner Listings in the HANDY Toolbox E-Newsletter
• HANDY’s staff works with advertisers to customize the research
questions to garner pertinent information that fits their needs
Value: $10,000
CONTACT YOUR HANDY REPRESENTATIVE FOR MORE INFORMATION
Grayle Howlett, Group Publisher | 646.862.3915 | ghowlett@namginc.com | www.HandymanClub.com/advertise