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tec.News - Harting

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All these reports, forecasts and<br />

visions of the future, if they are<br />

to be believed, make one thing<br />

perfectly clear: the year 2000<br />

will witness a development towards<br />

global networking, not<br />

only for industry but for people<br />

all over the world. Communication<br />

is innovation.<br />

REPRESENTATIVE FUNCTION<br />

Whoever possesses communication<br />

holds the future in his hands.<br />

Communication allows real events<br />

to be treated on a second level<br />

(metacommunication) and thereby<br />

has a representative function. It<br />

is only by developing this function<br />

that it becomes possible to think<br />

and experience in the past and future,<br />

and therefore in the dimension<br />

of time. This possibility enables<br />

us to place reality next to<br />

the idea, objective fact next to<br />

subjective opinion, and gives us<br />

the means to shape methodical<br />

thinking and development, and<br />

therefore also specific expectations.<br />

Considering that the separation<br />

of communication and behaviour<br />

through to the development of<br />

language took 14 million years,<br />

and that for around 2 million<br />

years human beings have walked<br />

upright and, for the last 100,000<br />

years or so, have used language<br />

as their means of expression,<br />

it actually took a long time for<br />

writing and the media to be invented.<br />

The development of language communication<br />

gave Homo sapiens an<br />

incomparable advantage – communication<br />

and understanding<br />

puts the world at his command.<br />

The representative function of<br />

language in the age of the media<br />

society makes it possible to communicate<br />

both the past and the<br />

future simultaneously.<br />

UNIVERSALITY<br />

Another opportunity provided by<br />

communication is its universality,<br />

as the Greek philosopher, Aristotle,<br />

discovered 2,500 years ago. Art<br />

forms other than rhetoric, the art<br />

of speaking, can only talk about<br />

themselves, e.g. the art of healing<br />

about what is healthy and unhealthy,<br />

geometry about spatial<br />

characteristics, arithmetic about<br />

the world of numbers etc. Only<br />

the art of speaking is capable<br />

of serving a universal field of<br />

activity.<br />

This homelessness of communication<br />

must not be seen as a deficit,<br />

but as an opportunity. Communication<br />

can deal with all subjects,<br />

everywhere and without any limitation,<br />

and it permits universal<br />

access.<br />

This results in another essential<br />

condition for communication: if it<br />

is to deal with everything, it must<br />

also be able to deal with itself.<br />

Communication is reflexive<br />

and permits communication<br />

about communication. Today,<br />

in an age long<br />

after Aristotle,<br />

we recognise how<br />

accurate his as-<br />

27<br />

People Power Partnership

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