tec.News - Harting
tec.News - Harting
tec.News - Harting
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All these reports, forecasts and<br />
visions of the future, if they are<br />
to be believed, make one thing<br />
perfectly clear: the year 2000<br />
will witness a development towards<br />
global networking, not<br />
only for industry but for people<br />
all over the world. Communication<br />
is innovation.<br />
REPRESENTATIVE FUNCTION<br />
Whoever possesses communication<br />
holds the future in his hands.<br />
Communication allows real events<br />
to be treated on a second level<br />
(metacommunication) and thereby<br />
has a representative function. It<br />
is only by developing this function<br />
that it becomes possible to think<br />
and experience in the past and future,<br />
and therefore in the dimension<br />
of time. This possibility enables<br />
us to place reality next to<br />
the idea, objective fact next to<br />
subjective opinion, and gives us<br />
the means to shape methodical<br />
thinking and development, and<br />
therefore also specific expectations.<br />
Considering that the separation<br />
of communication and behaviour<br />
through to the development of<br />
language took 14 million years,<br />
and that for around 2 million<br />
years human beings have walked<br />
upright and, for the last 100,000<br />
years or so, have used language<br />
as their means of expression,<br />
it actually took a long time for<br />
writing and the media to be invented.<br />
The development of language communication<br />
gave Homo sapiens an<br />
incomparable advantage – communication<br />
and understanding<br />
puts the world at his command.<br />
The representative function of<br />
language in the age of the media<br />
society makes it possible to communicate<br />
both the past and the<br />
future simultaneously.<br />
UNIVERSALITY<br />
Another opportunity provided by<br />
communication is its universality,<br />
as the Greek philosopher, Aristotle,<br />
discovered 2,500 years ago. Art<br />
forms other than rhetoric, the art<br />
of speaking, can only talk about<br />
themselves, e.g. the art of healing<br />
about what is healthy and unhealthy,<br />
geometry about spatial<br />
characteristics, arithmetic about<br />
the world of numbers etc. Only<br />
the art of speaking is capable<br />
of serving a universal field of<br />
activity.<br />
This homelessness of communication<br />
must not be seen as a deficit,<br />
but as an opportunity. Communication<br />
can deal with all subjects,<br />
everywhere and without any limitation,<br />
and it permits universal<br />
access.<br />
This results in another essential<br />
condition for communication: if it<br />
is to deal with everything, it must<br />
also be able to deal with itself.<br />
Communication is reflexive<br />
and permits communication<br />
about communication. Today,<br />
in an age long<br />
after Aristotle,<br />
we recognise how<br />
accurate his as-<br />
27<br />
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