How to decode a brand's dna
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way. Here's a small toolkit on identifying your brand's DNA.
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way.
Here's a small toolkit on identifying your brand's DNA.
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Once, you are done<br />
• Write down the key attributes of your product/service<br />
under the attributes column. For example, on-time<br />
delivery, competitive pricing, superb packaging,<br />
personalised message with each package, etc.<br />
• Your attributes should support your mission.<br />
• Your attributes should be detailed and exhaustive. It is<br />
a list of ‘what does your product or service do’ and ‘how<br />
does your product or service do it’.
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