How to decode a brand's dna
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way. Here's a small toolkit on identifying your brand's DNA.
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way.
Here's a small toolkit on identifying your brand's DNA.
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• … your product or service had a mission.<br />
You did not just want <strong>to</strong> create another<br />
product… you wanted that product or<br />
service <strong>to</strong> solve a human problem or create<br />
a human impact.
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