How to decode a brand's dna
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way. Here's a small toolkit on identifying your brand's DNA.
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way.
Here's a small toolkit on identifying your brand's DNA.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
So, now with your listed<br />
novelty you have created<br />
Now, test out the points 1, 2 and 3 that you have arrived at with test users<br />
of your product and service. Test users will be representative<br />
Not all 3 might be accepted in the same way, but this test will tell you how<br />
your brand is going <strong>to</strong> work with the consumers and what are the changes<br />
that you might need <strong>to</strong> do.
Change language