How to decode a brand's dna
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way. Here's a small toolkit on identifying your brand's DNA.
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way.
Here's a small toolkit on identifying your brand's DNA.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
What is a Brand DNA<br />
Brand DNA refers <strong>to</strong> the distinctiveness,<br />
novelty and attributes of a brand. It is what<br />
helps the brand stand out, create its own set<br />
of brand communities, and drive emotional<br />
attachments in a crowded marketplace.