How to decode a brand's dna
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way. Here's a small toolkit on identifying your brand's DNA.
Before you start taking your product to the market, you need to figure out what exactly do you need to market. What is that critical feature, aspect or part of your product/service that can create a compelling story. Analysing a brand's DNA can help you craft your story in the best possible way.
Here's a small toolkit on identifying your brand's DNA.
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Now, you go about creating<br />
• So, you have listed your distinctiveness.<br />
• So <strong>to</strong> arrive at your novelty, you rank each<br />
of your distinctive characteristics in a rank.<br />
Rank from 10 <strong>to</strong> 1. The least distinctive<br />
gets a 10, the most distinctive gets a 1.<br />
• List out the 1, 2 and 3 characteristics in<br />
your novelty column.,
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