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it is a win-win situation for both parties. It’s not a zero-sum game. If <strong>the</strong>se two big industries get<br />

toge<strong>the</strong>r, it will be fantastic for <strong>the</strong> overall progress of storytelling across <strong>the</strong> world,” added singh.<br />

The entry of Hollywood studios in <strong>the</strong> Indian market has it benefits too. This has made India studios<br />

follow <strong>the</strong> international system. “Everybody’s job profile is very clearly demarcated in an international<br />

studio, but we’re still a little myopic in <strong>the</strong> Indian market,” said arya. Shetty believes that Hollywood<br />

studios have also helped open up little pockets for experimentation. “Today, anurag kashyap is going all<br />

<strong>the</strong> way to cannes or some festival. Some studio can actually make it possible for kashyap to co-direct a<br />

movie with tim burton someday. It could be an Indian story made with two different cinematic<br />

sensibilities. And that is something that Hollywood studios could bring to India. At <strong>the</strong> end of <strong>the</strong> day,<br />

it’s not really <strong>the</strong>ir money India is looking for, but <strong>the</strong>ir value,” added shetty.<br />

The growth of homegrown studios has also made sure that Indian films find a wider audience. “So far,<br />

we have been able to take <strong>the</strong>m to <strong>the</strong> south Asian diaspora. Now we want to leverage <strong>the</strong> synergy to<br />

expand to a wider audience,” says roy kapur. Lamba cites examples of kites which was <strong>the</strong> first film to be<br />

released in Latin America, and 3 idiots, which got 900 screens in china. “it is just <strong>the</strong> desire to take your<br />

film as widely out as possible. If you’re going to sit <strong>here</strong> and do your age-old broker business, you’re<br />

going to get a certain result. If you’re going to make <strong>the</strong> effort of actually going out and building offices<br />

and bringing in people who understand <strong>the</strong> international scale, why can’t an Indian company compete<br />

on an equal level?” Asks Lamba.<br />

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US visa norms ease for Indian tourists, students<br />

Indians renewing visas to <strong>the</strong> US within four years will be exempted from a personal interview.<br />

Announcing this <strong>here</strong> on Wednesday, assistant secretary of state for consular affairs Janice Jacobs said<br />

<strong>the</strong> new rules would apply to visa categories B1, B2, C and D. Jacobs, who is <strong>here</strong> for <strong>the</strong> US-India<br />

consular dialogue, is likely to face New Delhi's concern about <strong>the</strong> growing rate of rejection of Indian<br />

work visas by <strong>the</strong> US.<br />

"This new programme will permit consular officers to waive interviews for some qualified applicants<br />

who are renewing <strong>the</strong>ir visa within 48 months or four years, of expiration of <strong>the</strong>ir previous visa and<br />

within <strong>the</strong> same classification as <strong>the</strong> previous visa," Jacobs said. She clarified that <strong>the</strong>se new rules would<br />

apply "for tourists, business travelers, crew members and for students." "Beginning today, our<br />

consulates in India are introducing a new programme to streamline <strong>the</strong> visa renewal process. Over time,<br />

this programme has <strong>the</strong> potential to benefit hundreds of thousands of visa applicants <strong>here</strong> in India," she<br />

said. However, this may not apply to everyone, who satisfies <strong>the</strong> norms. US consular officers, she said,<br />

would have <strong>the</strong> liberty to call any applicant to appear for an interview in view of security concerns. "So,<br />

maintaining strict security standards in our visa process is a fundamental importance to all of our<br />

citizens. For that reason, our consular officers may request an applicant to appear in person for<br />

interview at any time for any reason during <strong>the</strong> visa application process," she said. According to <strong>the</strong> US<br />

Embassy, more than 670,000 non-immigrant visa applications were processed last year, an 11% increase<br />

from 2010. However, <strong>the</strong>re is a difference between <strong>the</strong> US and India on <strong>the</strong> issuance of L-1 visas, which<br />

are temporary work visas for movement within <strong>the</strong> same company.<br />

Jacobs insisted that India remained on top of <strong>the</strong> list as recipient for employment and work visas. "We<br />

have issued a record number of employment based visa to Indian nationals both in H1B and L category,"<br />

she said. However, James Herman, Minister (Counselor) for Consular Affairs to India, added, "I think <strong>the</strong><br />

positive message <strong>here</strong> is that if you look at employment visas at large, we have issued a record number<br />

of H visas which we believe that lot of L visa categories should have been given H visas.<br />

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