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“This facility, our fourth manufacturing operation in India, positions us to meet industry growth and
enables us to better serve our customers with the broadest range of products in the industry,” he said.
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Encyclopedia Britannica bullish on India plans
After deciding to end the publication of its 32-volume printed encyclopedia, Chicago-based Encyclopedia
Britannica says it would launch more online learning and knowledge products in India.
The Indian market, in which Encyclopedia Britannica has been present for 12 years, accounted for about
five per cent of the company’s global print sales, as the share of North American and European markets
diminished. It has sold around 1,100 of each edition in the country over the past 30 months.
However, Leah Mansoor, senior vice-president (international business), in an email interaction with
Business Standard, said the decision to close the print version was unlikely to have an impact on its
financials operations, as print accounted for just one per cent of its global revenue. The company has a
history of 244 years, with the first encyclopedia sold in 1768.
It has big plans for the Indian market, given the importance given to education in the country, Mansoor
said. “Our focus now is on the school market, for which we offer a series of electronic knowledge and
instructional services. We recently launched the Indian version of our Britannica School Online service,
which aligns to the curriculum in India and includes learning materials for both teachers and students.
We are looking forward to adapting and launching some our instructional material in science and math,”
Mansoor said.
“This is an ongoing development process that would be aligned with the Indian market needs. Our
consumer web strategy is global and India also takes part in it,” he added. Encyclopedia Britannica India
saw double-digit growth in financial year 2010-11 and expects similar growth over the next two to three
years, Mansoor said.
“We launched our first curriculum books in math, social studies, science and general knowledge three
years ago and our sales have grown dramatically ever since,” Mansoor said.
Last year, Encyclopedia Britannica entered into a partnership with telecom player Airtel for providing
free access to its volumes to broadband users. “We received some exposure, increased traffic to our
web properties and, most importantly, we started to co-host here in India in order to improve the
quality of our online services,” Mansoor added.
Encyclopedia Britannica India has two primary divisions — consumer and institutional. The consumer
division handles the sales of books, CDs and online subscriptions to consumers and trade as well as
handling B2B relationship with original equipment manufacturers and co-publishers.
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Dunkin' Donuts to introduce savory products at outlets in India
Quick service Restaurant Company Dunkin' Brands will localize its menu in India to have savory products,
John Costello, Dunkin Brands' chief global marketing and innovation officer, says. In China, for instance,
Dunkin' Donuts not only retails chocolate-flavored doughnuts but also rice-based doughnuts called
Mochi rings and milk tea. In Singapore, it offers Kaya (coconut-based) doughnuts.
The American firm which has a presence through its 462 Baskin-Robbins outlets in India will open its first
Dunkin' Donuts store in New Delhi in the first half of 2012. It is betting on NBA player Lebron James to
promote both brands in India, besides China, Taiwan and South Korea. Costello says India's economy