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Hero Cycles supplies 10 models of Hero Trax priced below Rs 5,000 to Walmart's India stores. It rules <strong>the</strong><br />

domestic bicycle market, with standard Black cycles and <strong>the</strong> mid-range Trax cycles. It introduced<br />

premium products under <strong>the</strong> Urban Trail tag earlier this month. T<strong>here</strong> are 17 products priced Rs 10,000-<br />

43,000 in <strong>the</strong> Urban Trail range and <strong>the</strong> company plans to add 10 models over two months.<br />

To realise its foreign ambitions, Hero Cycles has set up an office in Denver, Colorado, and roped in<br />

former president of Schwinn Bicycles, Kevin Lamar, to drive growth in <strong>the</strong> US. That office will oversee<br />

<strong>the</strong> Walmart deal.<br />

Click <strong>here</strong> for index<br />

Sun Pharma gets US nod for schizophrenia drug<br />

Sun Pharmaceutical Industries has got an approval from US Food and Drug Administration for its<br />

abbreviated new drug application, Olanzapine orally disintegrating tablets.<br />

Sun Pharma stated in a filing with <strong>the</strong> Bombay Stock Exchange, that <strong>the</strong> tablets are <strong>the</strong>rapeutic<br />

equivalents of Eli Lilly's Zyprexa Zydis tablets. Olanzapine tablets have an annual sale of about $360<br />

million in <strong>the</strong> US, and are indicated in <strong>the</strong> treatment of schizophrenia and bipolar disorder.<br />

The latest approval follows <strong>the</strong> US health regulator's decision last week, to import Sun Pharma's anticancer<br />

drug Lipodox to meet <strong>the</strong> shortage of ano<strong>the</strong>r similar medicine Doxil.<br />

Click <strong>here</strong> for index<br />

Tata Motors ties up with US Company for lithium ion batteries<br />

Tata Motors has tied up with <strong>the</strong> US-based A123 for <strong>the</strong> supply of lithium ion battery packs for Tata<br />

Motors' hybrid commercial vehicles. A press release from A123 says that <strong>the</strong> company would deliver<br />

complete systems that include robust battery management electronics, and <strong>the</strong> compact form factor of<br />

<strong>the</strong> prismatic cells enables A123 to design “highly-scalable battery packs that are intended to seamlessly<br />

configure to Tata's hybrid electric powertrain architecture”.<br />

Click <strong>here</strong> for index<br />

Microsoft to expand presence in smaller cities<br />

Microsoft is keen on investing in India to provide cloud-based solutions to Small and Medium Businesses<br />

(SMBs). The company sees an addressable market of over 45 million SMBs in India today, majority of<br />

<strong>the</strong>m being micro businesses with less than five PCs and employees.<br />

The company is planning to increase <strong>the</strong> number of its business partners <strong>here</strong>, expand its geographical<br />

presence in Tier2/Tier 3 cities, and also host a range of seminars and road shows to showcase its<br />

products to prospective customers.<br />

“T<strong>here</strong> is a different kind of approach that is needed in India,” Mr. Vahé Torossian, corporate vicepresident,<br />

Worldwide Small and Midmarket Solutions & Partners Group, Microsoft told. Considering<br />

that SMBs typically don't have expertise in IT, Mr. Torossian said that <strong>the</strong>y ask for products that are easy<br />

to use. “T<strong>here</strong> is also a need to have proximity and it is a key investment we are doing,” he said.<br />

For about a year now, Microsoft has been providing solutions like <strong>the</strong> <strong>Of</strong>fice 365 which helps SMBs<br />

integrate work done by different employees or from different locations, thus reducing cost.<br />

Product Localization:<br />

All <strong>the</strong> solutions are global products that are being localised by <strong>the</strong> company's partners in<br />

India.Microsoft has 18,000 partners in India today which includes companies like Microland and<br />

Futuresoft, of which about 20 per cent are into redesigning <strong>the</strong> solutions for <strong>the</strong> local market.

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