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General Market PR and Media Outreach<br />
• Press releases and media<br />
coverage<br />
• Events & promotions<br />
– Milestones: start of construction,<br />
launch of new accounts, FasTrak<br />
Mobile App, etc.<br />
• Tourism outreach<br />
• Work with elected officials on key<br />
messaging<br />
07_21_13 IBTTA<br />
12
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