ICCA Final programme 1010

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45 Programme Monday 25 October Programme Monday 25 October 46 Final Programme, 49th ICCA Congress - Incorporating the ICCA General Assembly ME202: Different Approaches to the Branding of Cities Ground Floor, Hall 2 Moderator Scott Taylor, Chief Executive, Glasgow City Marketing Bureau, United Kingdom Panel Dilki de Silva, Secretary General, Icsid – International Council of Societies of Industrial Design, Canada Dr. Cathy Garner, CEO, Manchester: Knowledge Capital, United Kingdom Samuel Koo, CEO / President, Seoul Tourism Organization, Republic of Korea Format Presentation + Question & Answer Audience General interest but of specific relevance to senior executives in destination marketing organizations. Description How can cities differentiate themselves clearly and positively in an ever more crowded business environment? Find out what it means to be a World Design Capital, as the competition for WDC 2014 is announced at this Congress! Understand the strategic benefits of participating in the Knowledge Cities World Summit or being designated the "Most Admired Knowledge City". Discuss how to get the best out of being European Capital of Culture. Explore the growing range of opportunities to participate in programmes which highlight the key brand-differentiators which cities want to communicate. 1.5 hrs CMP Blueprint Section III Facilities & Services ME203: Asia's Century? Ground Floor, Rooms G.04 - G.06 Moderator Daniel Tschudy, Consultant and Journalist, Meetings Industry Consultancy, Switzerland Panel Ravindran G, Chief Executive Officer, Strategic Human Resource Management (SHRM), India Akapol Sorasuchart, President, AACVB (Asian Association of Convention & Visitors Bureaus) & President, Thailand Convention & Exhibition Bureau, Thailand Prof. Yong Tsui Lee, Associate Professor, Nanyang Technological University, Singapore. ME204: Creating Moods and Emotions at Meetings Ground Floor, Hall 5 Speaker Vesa Honkonen, Principal Architect, Vesa Honkonen Architects, Finland Format Presentation + Demonstrations + Question & Answer Audience General interest, particularly relevant to venue directors and meetings management company executives who have to design and set up meeting rooms to meet clients' objectives and to effectively engage delegates. Description Vesa Honkonen is an internationally renowned expert on creating different psychological moods and effects through sound, smell and, especially, light and its absence, and has brought the techniques of the theatre into the meetings industry. Do you want your delegates to listen, to learn, to be motivated, to believe, to be engaged, or energized? Find out how to transform spaces and make an impact. 1.5 hrs CMP Blueprint Section I Strategic Event Planning Process Monday Education Set 3 (Me3), 16.00-17.30 ME301: Big Issues Within Medical Meetings and Their Supporting Pharmaceutical & Medical Devices Companies Ground Floor, Hall 3 Moderator Robin Lokerman, President - MCI Asia Pacific, CEO - Institutional Division, MCI, Singapore Panel Anna Frick, IPCAA President and Global Marketing Services Director, Astra Zeneca, Sweden Davi Kaur, MPhil., Head of Congress Unit, ECCO – European CanCer Organisation, Belgium Dr. Ian Macreadie, Consultant, Sienna Cancer Diagnostics, Australia Prof. Ruby Pawankar, MD, Ph.D, Nippon Medical School, Japan & Director, Asian Allergy Asthma Foundation, President-Elect, World Allergy Organization Format Moderated Panel Discussion Hyderabad, India, 23 - 27 October 2010 Format Moderated Panel Discussion + Question & Answer Audience Any delegates working with or targeting medical meetings. Audience General interest. Description The medical meetings sector continues to be the largest and most lucrative in the association meetings area, but it is the constant subject of difficult challenges: requirements to deliver better Continuing Medical Education; legislative pressure to not accept sponsorship from the pharmaceutical industry or device producers; changing rules about where to hold meetings. All of these are of critical importance to many ICCA members. Hear top-level insiders share their views on these and other current issues. Description Panel members discuss whether developments in India, China and other Asian destinations are genuinely changing the global balance of power in our industry. How dramatically quickly are things developing on the supply side and is this growth sustainable; how quickly are regional meetings growing in the association, corporate and intergovernmental fields; is intra-regional business overtaking the need to attract global events to Asia? These and other questions will be considered by leaders from within the region. 1.5 hrs CMP Blueprint Section I Strategic Event Planning Process 1.5 hrs CMP Blueprint Section III Facilities & Services
47 Programme Monday 25 October Programme Monday 25 October 48 Final Programme, 49th ICCA Congress - Incorporating the ICCA General Assembly ME302: Airline Routes – The Lifelines of International Meetings – How Can You Influence Their Development? Ground Floor, Hall 2 Moderator Eric Bakermans, Marketing Manager Meetings & Conventions, Netherlands Board of Tourism & Convention, The Netherlands Panel Janice Antonson, Vice President, Airport Strategy and Marketing Limited (ASM) Registered Office, The Route Development Group, United Kingdom Ramesh Krishnamurthy, Chief Commercial Officer, GMR Hyderabad International Airport Ltd., India Paul Ouimet, Executive Vice President, InterVISTAS Consulting Group, Canada Format Presentations + Question & Answer Audience Particularly relevant to Destination Marketing Organisations, but of interest to anyone responsible for dealing with airlines and local airport authorities. Description Two of our speakers represent companies that are the leading consultants to airports and airlines around the world about the effective development of their global and regional routes networks, and they are joined by an ICCA colleague from Hyderabad's own fast-expanding, award-winning international airport. Destination Marketing Organisations are increasingly getting involved in these strategic issues alongside their airports, so this session offers a unique opportunity to understand how the economics and politics of network expansion really work, how DMOs can support and influence the process, and what other issues influence the future success of your local airport. RDG also organises the well-known series of Routes conferences, a great opportunity for destination marketing professionals to interact with airline and airport decision-makers. 1.5 hrs CMP Blueprint Section III Facilities & Services ME303: Mobile Applications for Meetings and Tradeshows: 10 Ways That Smart Phones are Revolutionizing Events Ground Floor, Hall 5 ME304: Convention 2020 Discussion Forum – Key Challenges and Choices for Venues and Destinations Ground Floor, Hall 1 Facilitator Rohit Talwar BA, MBA, Chief Executive, Fast Future, United Kingdom Format Discussion Forum Audience CEOs and senior directors responsible for strategic planning and direction setting, particularly from Venues and Destination Marketing Sectors. Description In this interactive session, Convention 2020 project director Rohit Talwar will lead off with a short overview of some of the critical challenges and choices for venues and destinations emerging out of the research to date. Rohit will then facilitate a discussion between the audience and a panel of ICCA members who are sponsoring the Convention 2020 study. The discussion will explore key topics including: • How venues and destinations can address these key challenges and choices? • How to adopt a more strategic approach and incorporate long term thinking into the planning process for venues and destinations? • How best to best incorporate forthcoming trends and developments? • How to identify and deliver innovation and transformational change opportunities? and • What issues should we be exploring further through the ICCA research programme and Convention 2020? The outputs of the discussions will be captured and fed into future outputs from the Convention 2020 research programme. 1.5 hrs CMP Blueprint Section III Facilities & Services ME305: Sustaining India's Most Precious Natural Resource: The Minds of its Young People (pre-registered delegates only, Please visit the ICCA registration desk if you want to attend) Indian School of Business, Hyderabad Speaker Ajit Rangnekar, Dean of the Indian School of Business, India Hyderabad, India, 23 - 27 October 2010 Speaker Corbin Ball, CMP, CEO, Corbin Ball Associates, USA Audience General interest for anyone interested in India's important future role in the global economy. Format Presentation + Question & Answer Description By the year 2020 there will be over 500 million Indians between school entry level and age 35. Will they become a powerful force for growth and progress both in India and in the wider world, or a cause of massive social upheaval? How does education - basic, university, and lifelong - play a critical role in determining the answers to this fundamental question? At this session you'll understand the barriers that India has had to overcome in building a society-wide educational strategy, the continuing challenges - financial, political, social, institutional - that have to be fought every day, and the opportunities and benefits that will flow throughout the globalised economy if India can deliver the right educational answers for its citizens. Audience General interest; particularly interesting for those who don't yet know much about Apps. Description Most meetings and trade show attendees are carrying web-enabled phones. These “micro-computers” are increasingly being used for networking, lead exchange, electronic ticketing, way finding, audience polling, surveys, pocket programs, pocket exhibit guides, course notes/literature collection and much more. New phone apps for events are emerging daily. This program will cover the hottest new mobile trends for meetings and what is likely coming in the next few years. Learner objectives: • Explore the wide range of emerging mobile applications for meetings and tradeshows. • See how these tools can help meeting planners do their jobs more efficiently, greatly improve the attendee experience and help reduce the blizzard of paper commonly found at events. • Receive numerous links for free meeting-industry related phone applications that you can start using today. 1.5 hrs CMP Blueprint Section I Strategic Event Planning Process
Page 1: Incorporating the ICCA General Asse
Page 4 and 5: 05 Committees Message from the ICCA
Page 6 and 7: 09 Board of Directors (November 200
Page 8 and 9: 13 Dining Options in Hyderabad Dini
Page 10 and 11: 17 Business Exchange Final Programm
Page 12 and 13: 21 I&MI Media Charity Golf Classic
Page 14 and 15: 25 Floor Plans Floor Plans 26 Final
Page 17 and 18: 31 Congress at a Glance Congress at
Page 19 and 20: 35 Programme Saturday 23 October Pr
Page 21 and 22: 39 Programme Sunday 24 October Prog
Page 23: 43 Programme Monday 25 October Prog
Page 27 and 28: 51 Programme Tuesday 26 October Pro
Page 29 and 30: 55 Programme Tuesday 26 October Pro
Page 31 and 32: 59 Programme Wednesday 27 October P
Page 33 and 34: 63 Acknowledgements Final Programme

ICCA Final programme 1010

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