ICCA Final programme 1010

51
Programme Tuesday 26 October
Programme Details – Tuesday 26 October
52
Final Programme, 49th ICCA Congress - Incorporating the ICCA General Assembly
Plenary Session - ICCA Best Marketing Award 2010, 09.15-10.30
Sponsored by Bedouk Meetings & Events Media
Ground Floor, Hall 3
Moderator
Patrick Delaney, Ovation Global DMC, Ireland
Judging Panel
Chairman Patrick Delaney, Ovation Global DMC, Ireland
Members Simone Sfeir, Bedouk Meetings & Events Media, France: Sponsor
Juan José Garcia, Viajes Iberia Congresos: ICCA Board Representative
Bente Bratland Holm, Norway Convention Bureau: BMA Winner 2009
Jill Henry, Sarawak Convention Bureau, Malaysia: BMA Winner 2008
Finalists
ExCeL London, United Kingdom
Iceland Convention and Incentive Bureau, Iceland
Sandton Convention Centre, South Africa
Since it was launched in 1997, the ICCA Best Marketing Award has become one of the industry's most prized
accolades, recognising high levels of creativity and business acumen in a competitive marketplace. At this plenary
session, this year's three short-listed contestants will present their campaigns and the audience will have a say in
selecting the winner. The winner will receive a marketing package in ICCA and Bedouk publications worth over EURO
10,000.
Tuesday Skills & Techniques Workshops (TST), 10.00-12.00
Select two out of eight of these short practical sessions, packed with advice and examples of good practice. With the
exception of “Advanced Presentation Skills” and “Basics of Bidding for Association Meetings” which are a two-part
training courses, each of these sessions takes place twice.
TST01: How to Set Up a Great Client Advisory Board (CAB), and How to Use it to Improve Your
Organization or Destination's Performance
Ground Floor, Hall 1
Session Leader
Terri Breining, CMP, CMM, Principal, Breining Group, LLC, USA
Audience
Delegates with responsibility for strategy development and high-level client relations
Description
Feedback from clients can be invaluable for improving your performance or further developing your products, services and
destinations, but getting the structure, membership, and process right is highly complicated to get right. Terri brings her
experience of being a member of CABs, setting up CABs for client companies, and now as a consultant on this subject.
1hr CMP Blueprint Section III Facilities & Services
TST03: Improve Your Understanding and Working Relationships with Clients from Different (Business)
Cultures and Nationalities
Ground Floor, Room G.01 - G.03
Session Leader
Danaë Huijser, Owner, CMC-Culture & Management Consulting, The Netherlands
Audience
General interest
Description
Danaë Huijser is Managing Director of Culture & Management Consulting, advisers to top global companies and educational
institutions on how to improve their efficiency and effectiveness when working in multi-cultural environments, and when
dealing with clients and business partners from other countries. This session is designed to help delegates improve their
relationship-building skills with clients from different cultural backgrounds, to identify potential problems that can harm
working relations, and to become more confident when entering new markets where different business cultures are the
norm.
TST04: Everything You Want to Know About ICCA
First Floor, Room 1.01 - 1.03
Session Leader
Martin Sirk, CEO, ICCA, The Netherlands
Audience
Congress first timers, new members of ICCA and Observers (prospective future members)
Description
An opportunity to ask the CEO anything at all about ICCA – our policies, plans for the future, specific products and
services, governance, ICCA training and events, how to bid to host the Congress, etc.
TST05: Yield & Revenue Management
Ground Floor, G.04 - G.06
Session Leader
Matthias Froese, Director of Marketing, EMEA, Ungerboeck Systems Int. GmbH, Germany
Audience
Primarily of interest to managers in Venues Sector responsible for sales and/or overall bottom line performance.
Description
Understand the key components in effective yield and revenue management, including venue utilisation analysis; lost and
declined business analysis; pricing strategies; event financial potential analysis; pace reporting; client history research.
Discuss how and when to use appropriate technology to evaluate and control the business mix, and the situations in which
other approaches need to be employed.
1hr CMP Blueprint Section II Financial & Contract Management
TST06: Understanding the CMP and its Value to Your Businesses and Staff
First Floor, Room 1.04 - 1.06
Hyderabad, India, 23 - 27 October 2010
TST02: Advanced Presentation Skills (2 part session – not repeated)
Ground Floor, Hall 3
Session Leader
Tina Altieri, Managing Principal, Media Australasia Xchange (MAX), Singapore
Audience
Delegates who are already experienced at presenting bids, pitching for accounts, or public speaking. Not for
beginners!
Description
Tina Altieri, who at last year's Congress gave training on handling hostile media, this year covers her other specialization –
advanced tricks and techniques to turn your currently-competent presentation skills into compelling story-telling and an
impactful personal presence, so that your messages are clearly heard and you win more of your bids and pitches.
Session Leaders
Joanne Joham, CMP, CMM, Regional Director North America, ICCA
Gregg Talley, Chief Strategy Executive, Convention Industry Council, USA
Audience
Managers responsible for training their teams; middle-ranking executives looking for personal development
opportunities.
Description
CMP (Certified Meetings Professional) is the only globally recognised professional accreditation for meetings management,
and is expanding fast around the world. This session explains what the programme covers, how the qualification,
application and examination process works, and (most importantly) why directors from both Meetings Management
companies and from other supplier sectors should consider allocating a proportion of their education budgets towards
putting their most ambitious frontline staff into the programme. ICCA fully supports the aims of the programme and enables
CMP points to be earned from attending many of our educational sessions.
1 hr CMP Blueprint Section I Strategic Event Planning Process