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Who's Running the Company? - International Center for Journalists

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CHAPTER 7<br />

Writing and reporting tips<br />

Ethical considerations <strong>for</strong> business reporters are not much different from those <strong>for</strong><br />

reporters covering politics, sports or any o<strong>the</strong>r topic, but <strong>the</strong>re are some special<br />

considerations and perhaps more opportunities <strong>for</strong> conflicts of interest to arise.<br />

Many reporters, however, have bought simple, inexpensive<br />

videocameras or digital recorders so that <strong>the</strong>y can<br />

collect <strong>the</strong>ir own digital media to post online.<br />

Some reporting requires courage<br />

<strong>Journalists</strong> who reveal wrongdoing while digging into<br />

company finances and operations may find <strong>the</strong>mselves<br />

facing pressure from large corporations and wealthy business<br />

people.<br />

Reporters may even find that <strong>the</strong>ir editors or publishers<br />

shy away from tough stories or investigative journalism,<br />

perhaps <strong>for</strong> fear of offending big advertisers, influential<br />

business people or powerful politicians. Making a case <strong>for</strong><br />

publication can be difficult, but journalists who can show<br />

that <strong>the</strong>ir stories are meticulously researched and fair to<br />

STORY TOOLBOX<br />

Where to find early tipoffs <strong>for</strong> stories?<br />

Social media has become a favorite source <strong>for</strong> journalists,<br />

who regularly check financial blogs, sign up <strong>for</strong><br />

“tweets” and check social networks such as Facebook.<br />

Felix Salmon’s financial blog <strong>for</strong> Reuters, “A slice of lime<br />

in <strong>the</strong> soda,” often has breaking news about company<br />

events and management changes.<br />

http://blogs.reuters.com/felix-salmon/<br />

Zero Hedge is ano<strong>the</strong>r blog that got journalists’ attention<br />

by delving deeply into sometimes arcane financial<br />

issues that are not <strong>the</strong> stuff of daily mainstream<br />

journalism, but can serve as a source of ideas <strong>for</strong> o<strong>the</strong>r<br />

journalists. http://www.zerohedge.com/<br />

Both Salmon’s blog and Zero Hedge have established<br />

a reputation <strong>for</strong> accuracy and reliability, but journalists<br />

should exercise <strong>the</strong> usual caution in checking social<br />

networks and blogs.<br />

all sides will have a better chance of convincing higherups<br />

that a story deserves to be published.<br />

The best defense against ef<strong>for</strong>ts to intimidate or thwart<br />

publication is accuracy. But sometimes, even that is not<br />

enough.<br />

A story involving a powerful businessman in Indonesia<br />

caused a firestorm <strong>for</strong> Bambang Harymurti, <strong>the</strong>n chief<br />

editor of Tempo, Indonesia’s largest news magazine.<br />

The story detailed accusations that a suspicious fire in a<br />

market in Jakarta in 2003 might have been connected to a<br />

developer’s plans to build an expensive commercial shopping<br />

center on <strong>the</strong> site.<br />

The businessman behind <strong>the</strong> development, Tomy Winata,<br />

sued Harymurti and two of <strong>the</strong> editor’s colleagues <strong>for</strong> civil<br />

defamation. Then <strong>the</strong> government got into <strong>the</strong> act, charging<br />

criminal defamation and asking <strong>for</strong> two-year sentences<br />

<strong>for</strong> <strong>the</strong> journalists. The charges produced an outcry from<br />

journalists around <strong>the</strong> world, who said that prosecuting<br />

<strong>the</strong> Tempo staff members under criminal law ra<strong>the</strong>r than<br />

<strong>the</strong> press law was a major setback <strong>for</strong> democracy and<br />

press freedom in Indonesia.<br />

Harymurti was found guilty of libeling <strong>the</strong> businessman<br />

and sentenced to a year in prison. The two reporters were<br />

acquitted. But <strong>the</strong> Supreme Court of Indonesia ultimately<br />

reversed <strong>the</strong> lower-court decision and said <strong>the</strong> journalists<br />

should have been tried under <strong>the</strong> press law.<br />

Lawsuits represent a major threat to journalists, but<br />

pressure from corporations and public relations representatives<br />

are far more common occurrences. Negative<br />

stories can prompt an immediate reaction, especially if<br />

<strong>the</strong> subject of <strong>the</strong> story is a major advertiser. Support from<br />

editors and owners is critically important to resisting such<br />

pressure.<br />

A number of organizations provide resources and support<br />

<strong>for</strong> investigative journalism. These include tutorials, selfdirected<br />

courses and examples of investigative journalism.<br />

Among <strong>the</strong>se organizations are:<br />

<strong>Center</strong> <strong>for</strong> Investigative Reporting: http://cironline.org/<br />

60<br />

WHO’S RUNNING THE COMPANY?

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