Market segmentation - ideals - University of Illinois at Urbana ...
Market segmentation - ideals - University of Illinois at Urbana ...
Market segmentation - ideals - University of Illinois at Urbana ...
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.anar.eraent<br />
15. Frederick V. . Winter and Charles E. Jlair, "A 0,1 Programming Approach<br />
to the Str<strong>at</strong>egy <strong>of</strong> ilarket Segment<strong>at</strong>ion," working paper.<br />
10. Sane as reference 2 above.<br />
17. Ronald E. Frank, "liarket Segment<strong>at</strong>ion Research: Findings and Implic<strong>at</strong>ions"<br />
in Frank II. kass, Charles W. King, and Edgar A. Pessemier, edc,<br />
Tlie Applic<strong>at</strong>ion <strong>of</strong> the Sciences to liar Ice ting . (ilex* York:<br />
Wiley and Sons, I960), pp. 3S-G3.<br />
13. Ronald E. Franks William F. kassy, and Yoram Wind, karket Segment<strong>at</strong>ion<br />
(kngleuood Cliffs, tfJ: Prentice-iiall, 1972), pp. 15-19.<br />
19. This procedure is described in detail in Frederic!- W. Winter, "H<strong>at</strong>ch<br />
Target Liarkets to kedia," Journal <strong>of</strong> Advertising Research , forthcoming<br />
.<br />
20. Ibid .<br />
21. Kevin S. Scrimshaw and John F. Goruon, kalnutrition, Learnin", and<br />
gekavior (Cambridge: Ll.I.T. Press, 1968).<br />
iI/C/33
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