Market segmentation - ideals - University of Illinois at Urbana ...
Market segmentation - ideals - University of Illinois at Urbana ...
Market segmentation - ideals - University of Illinois at Urbana ...
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Table 1<br />
Hypothetical Segment-<strong>Market</strong>ing Mix Pr<strong>of</strong>it M<strong>at</strong>rix<br />
Agj'j reb<strong>at</strong>e<br />
Murks<br />
Altern<strong>at</strong>ive<br />
<strong>Market</strong>ing<br />
Mixes<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
7000* 2000 0000 7000<br />
2000 3000 1000 7000<br />
2000 4000 0000 7000<br />
2000 15000 0000 5000<br />
2000 2000 0000 7000<br />
6000 3000 5000 7000<br />
A 000 1000 9000 7000<br />
2000 4 COO 0000 7000<br />
Fixed Cost<br />
3000<br />
6000<br />
3000<br />
3000<br />
2000<br />
3000<br />
6000<br />
4000<br />
(FC><br />
i<br />
. msabers in m<strong>at</strong>rix represent gross pr<strong>of</strong>its before fixea v.:;.;; (tt;<br />
For an example <strong>of</strong> how this nujiber tni^ht be estim<strong>at</strong>ed refer to<br />
1«>wJ4. A. .
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