Market segmentation - ideals - University of Illinois at Urbana ...
Market segmentation - ideals - University of Illinois at Urbana ...
Market segmentation - ideals - University of Illinois at Urbana ...
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Table 3<br />
Gross Classific<strong>at</strong>ions Between Response to<br />
a Sew Product and Media Readership (n=253)<br />
Readership <strong>of</strong> Road and Track<br />
None cr<br />
Infrequent<br />
i-requent<br />
LOW 154 15<br />
Response<br />
Kirn 13<br />
Readership <strong>of</strong> better Hones and Garden:<br />
..one or<br />
Infrequent<br />
Frequent<br />
Response<br />
LOW<br />
Hi-h<br />
74 93<br />
60 31<br />
Readership <strong>of</strong><br />
Reader's Digest<br />
Ii<br />
None or<br />
frequent<br />
Frequent<br />
Raspor.se<br />
Low<br />
High<br />
45<br />
31<br />
122<br />
CO
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