Market segmentation - ideals - University of Illinois at Urbana ...
Market segmentation - ideals - University of Illinois at Urbana ...
Market segmentation - ideals - University of Illinois at Urbana ...
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FACULTY WORKING PAPERS<br />
College <strong>of</strong><br />
Commerce and Business Administr<strong>at</strong>ion<br />
<strong>University</strong> <strong>of</strong> <strong>Illinois</strong> <strong>at</strong> <strong>Urbana</strong>-Champaign<br />
February 20, 1979<br />
MARKET SEGMENTATION:<br />
A MANAGERIAL PERSPECTIVE<br />
Frederick W. Winter, Associ<strong>at</strong>e Pr<strong>of</strong>essor,<br />
Department <strong>of</strong> Business Administr<strong>at</strong>ion<br />
#548<br />
Summary<br />
<strong>Market</strong> <strong>segment<strong>at</strong>ion</strong> is simple in concept but difficult in applic<strong>at</strong>ion.<br />
This paper <strong>of</strong>fers a new, managerial view <strong>of</strong> the <strong>segment<strong>at</strong>ion</strong> process and<br />
<strong>of</strong>fers some modific<strong>at</strong>ions to standard <strong>segment<strong>at</strong>ion</strong> practice th<strong>at</strong> are<br />
necessary for decision-making.
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