Market segmentation - ideals - University of Illinois at Urbana ...
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Table 2<br />
Simple Correl<strong>at</strong>ions Between Respor.se to a<br />
L4ew Product and Iledia Readership<br />
Frequency <strong>of</strong> Media Readership<br />
7<br />
(Times per } ear)<br />
Load and Track liecter Uoaes & Careens Reader's Digest<br />
Response to .09 -.27 -.12<br />
a u'ew Product<br />
n - 258
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