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ERENET Profile Vol. IV, No. 4.<br />

www.erenet.org<br />

carry forward the heritage. In this case, some family members will not be totally committed and the risk of<br />

problems and conflicts arising may be high. There are also issues of the generation gap which may crop up<br />

where goals differ. This may arise because of different levels of education, vision, values, amongst other<br />

factors. The next section reviews the problems that arise in family businesses.<br />

Sources of problems in family businesses<br />

Worldwide, the failure rate in family businesses is high and this is well documented (Lansberg, 1998;<br />

Chin and Chan, 2004; Kets de Vries, 1993). As an example, Hugo, (1996) reveals that in South Africa, only<br />

one in four family businesses survive into the second generation, while only one in ten makes it to the third<br />

generation. As already mentioned, family business owners have some advantages that non-family businesses<br />

do not have. This is also applicable to the problems family businesses face as some of these are unique to<br />

them and because of these problems the rate of failure in family businesses is quite high. (Wannachotphawet et<br />

al., 2003). Many authors argue that the main problem preventing small family businesses from having a much<br />

longer life cycle are the difficulties of appropriate management within the family businesses (Thornton, 2002;<br />

Corbetta & Montemerlo, 1998; Flemming, 1997; Margretta, 1998).<br />

Strategic planning is cited as being important to the success of businesses in general. Some authors<br />

suggest that strategic planning is vital and may be more crucial to family businesses than to non-family<br />

businesses because very often the family members invest the majority of their assets in the business.<br />

Unfortunately, many of the family business owners do not place importance to strategic planning as evidenced<br />

by the Nation’s Business report (1998) where it was found that only 31 percent of family firms in the US had a<br />

written strategic plan. Ward (1988) adds that a lack of strategic planning contributes to the high failure rate of<br />

family businesses. Moreover, as these firms tend to keep everything in the family, there is a tight control over<br />

many managerial functions and these responsibilities are in the majority of cases handed to close family<br />

members, many of whom do not have the required expertise. Thus, there are inadequate business<br />

management skills, such as, marketing, human resource, accounting, and so on (Wannachotphawet et al.,<br />

2003). To Poutziouris (2003), it is without surprise that family businesses which fail to strategically address<br />

evolving growth barriers on the financial, managerial, technological and marketing sides put at risks their<br />

businesses.<br />

The management problem could stem from the conflicts arising amongst family members forming<br />

part of the family business. For instance, there may be individual differences in the father-son relationships,<br />

sibling rivalry, and other relatives, (Leach and Bogod, 1999), lack of trust, or varied and ambiguous definition<br />

of business (Wannachotphawet et al., 2003; Carlock and Ward, 2000). Conflicts of this nature are cited as not<br />

only unique problems of the family business but are also the most serious causes of conflict in this type of<br />

business (Bolman and Deal, 1997). Conflicts and problems also arise in the process of succession of the<br />

business from one generation to the next. Several impediments are revealed in the literature to explain these<br />

problems which include, the fear that status will diminish in the family and business (Sonnenfels & Spence,<br />

1989), the strong emotional bond between the founder and the business (Levinson, 1971) and non acceptance<br />

of mortality (Lansberg, 1988). When these problems or conflicts are not addressed or managed, the chances of<br />

survival for the family businesses to go beyond one generation are jeopardised.<br />

Managing conflicts in family businesses<br />

If a positive outcome for both business and the family is desired then, “the business and the family<br />

must learn to manage conflict in ways that will maintain family relationships, accommodate many issues, and<br />

respond to all the interests in the business and the family” (Sorenson, p 326). The nature of the conflict<br />

should first be identified and understood before adopting any strategy for conflict management within the<br />

family business and this can be achieved by communication (Harris et al., 2003).<br />

The literature on conflict management is extensive (Thompson, 1990; Wall and Callister, 1995). In<br />

their model of conflict management strategies, Thomas and Kilmann (1974) propose some dimensions which<br />

include: collaboration, compromise and accommodation. Sorenson (1999), explains that collaboration<br />

attempts to satisfy the concerns of all the parties involved whereas those who adopt compromise as a solution<br />

one each party involved has to give in to one another to reach an acceptable has involves each party giving in<br />

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