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ERENET Profile Vol. IV, No. 4.<br />

www.erenet.org<br />

since the uniqueness of a family and an entrepreneurship may jumble, furthermore the concepts have different<br />

meanings within and outside of a family.<br />

No free lunch – Only free lunch<br />

As I have already mentioned in the Introduction, the producer-families were changed by consumer ones<br />

in the modern societies of socialism in the 1970s. The common shopping meant the relation among the<br />

members, since they had to consume and plan together, or in other words they had to hold together their<br />

assets (houses, cars, and so on).<br />

However, peripheral elements like helping each other appeared in this system, too. Thank to it the<br />

members came into business contact with each other, but they usually did not pay for this service (cousinship<br />

opposes wherewithal).<br />

In case of a company everything has financial value, nothing can be undersold, and the actors of<br />

business life have to make economic decisions. In case of a family these values loose their senses, and human<br />

sentiments become the fund of business. This kind of opposition makes family-value and entrepreneurialvalue<br />

different. In contempt of differences people often mix the two values, but it sooner or later causes<br />

conflicts (for example exploitation and humiliating payment within a family).<br />

Main value: profit - Main value: love (togetherness)<br />

In the capitalist world the exclusive aim or – we’d better say – the highest-level aim of a private<br />

company was profit-realization. In order to realize it the entrepreneurs created special strategies, missions and<br />

visions, and culture.<br />

Contrarily profit-realization cannot be mentioned as an aim of a family, but it can be determined as one<br />

of the means that lead up to love. It also means that in most cases the highest-level aim of a family is love, and<br />

what is more, subsisting and observing love. Unfortunately, in our days’ economic circumstances these aims<br />

seem to be unimaginable, since it is hard to realize financial security and welfare in everyday life. We all know<br />

that money does not make people happy, but its deficit results in many conflicts.<br />

Thank to the parallel appearance of the aims profit and love in a family business, the obvious systems of<br />

goals and means break down, which causes conflicts and arguments among the members of the family.<br />

Organizational hierarchy - Congenital hierarchy<br />

A hard borderline can be drawn between congenital and organizational hierarchy, but of course in most<br />

cases it depends on the size of the business. In the 1970s we could observe an interesting developmental<br />

period of the Hungarian agriculture. In case of farmer’s co-operatives everybody argued by the reforms with<br />

the optimal operation-size in view, but in practice they were contracted in bigger and bigger factories.<br />

Interesting processes went on in the background. At first the local countrymen organized some four or<br />

five collective farms on traditional ground. They elected the leader themselves who lead them. It means that<br />

the scopes of duties were developed by elected functions. But later, when the children of the farmers finished<br />

agrarian schools, these specialists were elected to fill the executive positions.<br />

Thank to this process the Taylorian division of labour evolved. It meant major- and assistant posts in<br />

practice, and involved the transformation of traditional familiar division of labour into a modern, inhuman but<br />

effective one.<br />

A family except the modern ones was and will always be the keeper of traditions. Organizations were<br />

and will always be the keeper of modernism full of fine organizational methods.<br />

Organizational culture – Ethical culture<br />

Families and organizations, like every nation, have their own culture, since they are composed by<br />

people. In case of most people the most important and primary cultural principles are determined in their<br />

childhood by the family, and people often change these principles only in small compass when they are adults.<br />

These principles are the basis of relationships at workplace and in the entrepreneurship, companionships, and<br />

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