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ERENET Profile Vol. IV, No. 4.<br />

www.erenet.org<br />

companies. This type of business is owned by the several big owners. Results were in the category of question<br />

concerned on the tangible property indicates no fundamental results between family and non-family business.<br />

Big differences are in the field of the software equipment. Family business is not equipped with the software<br />

application as is the non-family business. In all categories (MRP, CRM, SCM) of software modules were found<br />

reserves.<br />

Employees<br />

The other group of stakeholders was “Employees”. Most of observed companies were in the<br />

category with 100 -250 employees. Most of family business employs the less number of employees than nonfamily<br />

business.<br />

Graph 8: Number of employees<br />

Number of employees<br />

Source: Processed by author<br />

45,00%<br />

40,00%<br />

42,85%<br />

39,80%<br />

Non - family business<br />

Family business<br />

This can be caused by the 35,00% 32,96%<br />

fact that family companies are more 30,00%<br />

28,70%<br />

31,40%<br />

24,10%<br />

25,00%<br />

business (Doncles and Frohlich<br />

conservative than non-family<br />

1991, p. 149). In family firms we<br />

20,00%<br />

can also find the higher percentage<br />

15,00%<br />

of women. Same results are 10,00%<br />

presented by the research made in 5,00%<br />

USA. American business survey<br />

0,00%<br />

(2007) proved that 24% of family<br />

40-99 100-249 250 and more<br />

business is controlled by the<br />

woman. Within the past decade there has been an almost five-fold increase in the number of women leaders in<br />

family business since 1997 in USA 18 . This fact can cause the higher social responsibility in family business.<br />

This behavior can be also expressed by the higher ethical standards 19 . Family companies also spent much<br />

money on social benefits than non-family business. In family business we can find higher percentage of<br />

employees with university degrees. This characterizes family business. The PricewaterhouseCoopers (2007)<br />

research indicates that the priority investment is in human resources.<br />

Customers<br />

Another part of survey was dedicated to the group of “Customers” as stakeholders. The most<br />

common strategy within the family business is the differentiation strategy.<br />

Graph 9: Company strategy<br />

Source: Processed by author<br />

Family business is focused on the<br />

specific products with the<br />

possibility of higher prices in the<br />

combination with wide range of<br />

products and wide range of<br />

customers. Non- family business is<br />

orientated on the differentiation<br />

focus strategy. That means that<br />

non-family business is focused on<br />

35,00<br />

30,00<br />

25,00<br />

20,00<br />

15,00<br />

10,00<br />

5,00<br />

0,00<br />

COST LEADERSHIP<br />

Non family business Company strategy<br />

Family business<br />

31,25<br />

31,51<br />

28,42<br />

25,00<br />

22,60<br />

21,25<br />

22,50<br />

17,47<br />

DIFFERENTION<br />

COST FOCUS<br />

DIFFERENTIATION FOCUS<br />

18 American business survey. Mass mutual. Kenesaw State University. Family Firm Institute.2007.<br />

19 American business survey. Mass mutual. Kenesaw State University. Family Firm Institute.2007<br />

40

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