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AMTRUST FINANCIAL SERVICES, INC. - Corporate Solutions

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Table of Contents<br />

COMPENSATION DISCUSSION AND ANALYSIS<br />

This compensation discussion and analysis explains the material elements of the compensation awarded to, earned by, or paid to each of<br />

our named executive officers during the last completed fiscal year.<br />

Overview<br />

The objectives of our executive compensation policy have been to retain the executives who have been integral to our growth, to attract<br />

other talented and dedicated executives and to motivate each of our executives to increase our overall profitability. To achieve these goals, we<br />

have strived to offer each executive an overall compensation package, which is simple, but competitive and retentive and a meaningful portion<br />

of which is tied to the achievement of specific objectives.<br />

Our overall strategy is to compensate our named executive officers with a mix of cash compensation, in the form of base salary and<br />

bonus, and equity compensation, in the form of stock options, performance shares, restricted stock or restricted stock units.<br />

Our policy for setting compensation levels has focused on compensating our named executive officers at levels we believe, based on our<br />

independent research and gathering of data, are competitive for executives at companies of similar size and development operating in the<br />

industry, taking into account company performance. Compensation decisions have been made by our Chief Executive Officer in consultation<br />

with the Compensation Committee and the Board of Directors, other than with respect to the Chief Executive Officer’s compensation, which<br />

has been determined by the Compensation Committee. In addition to frequent discussions between the Chief Executive Officer and the Board<br />

of Directors, we also gather market compensation data through negotiations related to newly hired executives. In 2012, senior management<br />

retained a compensation consultant, Strategic Executive Compensation Consultants, to assist with the formulation and recommendation of the<br />

performance award the Compensation Committee awarded to Mr. Zyskind, as discussed below under “2012 Equity Award to CEO.” Strategic<br />

Executive Compensation Consultants provided no additional services to us in 2012. We reviewed the newly promulgated independence factors<br />

and found no conflict of interest existed with our compensation consultant.<br />

We believe that the compensation levels for our named executive officers are competitive and do not encourage them to take unnecessary<br />

or excessive risks. We expect that as we continue to progress, our compensation policies will evolve to reflect our achievements and to remain<br />

competitive.<br />

Executive Compensation<br />

Our executive compensation policy includes the following elements:<br />

Base Salary. The base salaries we provide to our named executive officers are designed to provide an annual salary at a level consistent<br />

with individual experience, skill and contribution to our business. When setting base salary, we consider the totality of the circumstances with<br />

respect to each individual and do not adjust base salaries to arrive at a targeted percentile (whether at or above market) based on peer group<br />

data.<br />

Pursuant to the terms of their respective employment agreements, the salaries of the named executive officers are reviewed on an annual<br />

basis and the ultimate decision on where to set the base salaries for our named executive officers is determined as described above under<br />

“Overview.” We set base salaries (other than the Chief Executive Officer’s) primarily based on our Chief Executive Officer’s<br />

recommendations and his assessment of each named executive officer’s individual performance and contribution to our overall profitability,<br />

and the operational performance of the segments or part of the business for which the named executive officer has responsibility. In evaluating<br />

these factors, Mr. Zyskind relies upon his independent judgment, data gathered from his discussions with newly hired employees and his<br />

knowledge of our industry to determine the ultimate amount of each named executive officer’s annual base salary, taking into account each<br />

person’s pivotal role in driving<br />

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