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NHRD April 2013.pdf - National HRD Network

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dashboards can help him get closer<br />

to his clients (he was reading a pilot<br />

magazine)<br />

– A chief financial officer understood<br />

why shipping wedding dresses on time<br />

and building “personal social capital”<br />

can help his B2B department as well<br />

(he was reading a women’s fashion<br />

magazine)<br />

Two challenges to overcome to be able<br />

to spot weak signals<br />

First challenge: swim upstream<br />

Most companies I know rely on secondary<br />

(published) data to understand their<br />

market and the future trends. They scan the<br />

media and clip relevant press releases and<br />

newspaper articles, subscribe to expensive<br />

databases to get a collection of data,<br />

buy market research reports, and listen<br />

to experts in international conferences.<br />

Those sources are typically the last ones<br />

I’d recommend to identify weak signals,<br />

as the graph below shows.<br />

As an example, these are some of the<br />

subjects currently discussed in the media<br />

today: 3D printing, Cyborgs, Genetic<br />

engineering, Embryonic stem cell research,<br />

Robotics, mobile. These subjects are all<br />

already well documented emerging trends.<br />

On the other hand, science-fiction authors<br />

are discussing today Artificial General<br />

Intelligence (greater-than-human), Neuro/<br />

Brain simulation and enhancement,<br />

post scarcity society, DIY science,<br />

existential technology risks, radical lifeextension/”immortality”<br />

and technology<br />

singularity.<br />

The implications for the HR professional:<br />

When you recruit a new strategy analyst,<br />

do you ask if they have an MBA or the<br />

type of books they are reading? When<br />

you analyze and map their LinkedIn<br />

network, do you find mostly school friends,<br />

colleagues, or do they also connect with<br />

people outside of their sphere of interest?<br />

Do you try to attract those reading sciencefiction?<br />

Second challenge: interpret the data<br />

The key of the process lies in the<br />

interpretation of the signal.<br />

– What does it mean for my company?<br />

– What is the likely impact?<br />

– How strong a signal does it have to<br />

become to start acting on it?<br />

4<br />

<strong>April</strong> | 2013 <strong>N<strong>HRD</strong></strong> <strong>Network</strong> Journal

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