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Graphic Design Department Creates
an Identity System for the Glendale
Philharmonic Orchestra
Since its inaugural concert, the Glendale Philharmonic Orchestra has established a notable presence within the local
community. Its innovative marketing has opened many doors by building awareness and creating a following with new
audiences throughout southern California.
The founder of the Glendale Philharmonic Orchestra, Ruslan Biryukov, had a vision to market his orchestra in order to
bridge the gap between local and international audiences, in a way that would be memorable and easily identified. He
reached out to the Graphic Design team at The Art Institute of California–Los Angeles to introduce his organization,
mission and vision.
Under the direction of Design Team 2 Class instructor Ann Enkoji, the student design team worked closely with
Biryukov to create a visual identity for the Glendale Philharmonic Orchestra, one that would convey his vision for the
growth of the orchestra. The Graphic Design students began with a study of the orchestra’s existing logotype design;
they explored alternate versions of the logo and created variations that could be used to market the brand in a variety of
ways throughout the community.
A complete identity system was designed, approved and applied to business stationery, templates for concert programs, posters and
concert CD packaging. Going one step further for their client, The Art Institute of California–Los Angeles Graphic Design team
presented Biryukov a CD with the design guidelines for future use. Biryukov was quite pleased with the team’s work and dedication.
Later in November, the team also provided the design and print management for a concert poster and program for the Glendale
Philharmonic Orchestra.