here - Education Management Corporation

“Free to Breathe” Campaign
creates an air of Awareness
The Graphic Design students in Linda Karp’s Art Direction class at The Art Institute of Philadelphia worked with Nancy
Gatschet from the Pennsylvania Lung Cancer Partnership to develop an ad campaign to inform the public about the changing
face of lung cancer and to promote Philadelphia’s Free to Breathe® 5K run.
“You don’t have to be a smoker to get lung cancer,” Gatschet told the students at the start of the project.
Four teams of graphic designers created campaigns that emphasized the changing demographics of the disease and how it can
affect women and a younger generation of non-smokers, as well as focusing on the role of genetics.
In addition to creating a series of informative ads suitable for placement on billboards, on the backs of buses or in bus shelters,
each group also created a 30-second radio and television spot incorporating the themes and graphics of their print campaigns.
The large-format print ads created by the winning team of Amanda Jones, Hanan Abdulrahman, Daniel Egan and Kerrey Smith
appeared in bus shelters, inside buses and trains and on the backs of buses, as well as on a billboard along I-95. The studentcreated
public service announcements were aired during October 2009 in the lead-up to the Free to Breathe® 5K run
in November.