here - Education Management Corporation

Charitable Organizations
Turn to the Care Program
for Marketing Solutions
For the past eight years, The Art Institute of California–Orange County has been providing pro bono graphic design,
web and interactive media design, animation, and culinary services to the local nonprofit sector.
Over 100 projects have been completed through what is titled the Community Arts Resource Exchange Program, or
CARE program, the school’s community service initiative. As part of the school curriculum, CARE gives students
hands-on, real-life opportunities to develop their skills with actual clients in art, design and culinary, while experiencing
the rewards of charitable contribution.
“The CARE program allows students to apply what they’ve learned in the classroom to professional projects,” said
Graphic Design and Advertising academic director Catherine Stickel. “It’s direct experience that provides students fully
produced and completed projects for their portfolios.”
Organizations may apply for assistance with design work spanning from branding, logo development, collateral material
design, postcards, interactive media projects, computer animation sequences, to even complete websites and online
company portfolios.
“The students delivered exactly what we
requested,” said Julie Karges, who had a website
designed for Irvine-based charity Music for a
Cure, during the fall 2010 quarter. “It was really
inspiring to work with the class. I don’t think we
could have had a better experience working with
a professional firm.”
Other organizations that have recently benefited
from the CARE program include Orange County
Public Library, South Coast Children’s Society,
and the Boys & Girls Club of Santa Ana.