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Rendering Reality: Consumer tribes - WGSN

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Control<br />

“Larry Smarr, QS enthusiast and director of the California Institute for Telecommunications and Information Technology at the University of California San Diego says:<br />

‘I feel much more like I'm in control because I'm measuring it, I'm monitoring it, I'm understanding my bacteria – how it's been screwed up by antibiotics and other<br />

things. I'm quite hopeful that over the next five, 10, 20 years, we're going to see cures for a lot of things that we currently think of as incurable.’”<br />

www.cnn.com, September 2012

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