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Rendering Reality: Consumer tribes - WGSN

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<strong>Rendering</strong> <strong>Reality</strong><br />

The tribe associated with the <strong>Rendering</strong> <strong>Reality</strong> trend is called Data<br />

Believers. They believe in the truth of statistics and are beginning<br />

to track information about themselves, particularly in the field of<br />

health and wellness. They are pragmatic and seek to take control of<br />

all the informational trails left behind them and make practical use<br />

of this intelligence.

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